“Julie inspires with her energy and knowledge — and solutions that are both creative AND strategic.”
—Lauren Liao, Experience Strategy at Twitter
Working 24/7 within any category, designers can get myopic. BrandTwist helped the Twitter team broaden their understanding of the power of brand as a business driver (beyond design) and gave them an impactful tool to create new “Big Ideas” on an on-going basis. Together, through a series of one-on-one interviews, a 90=minute keynote, and a 3-hour interactive workshop, we looked beyond the tech and social media category to experiential brands and TWISTED new ideas for Twitter.
The team created hundreds of exciting experience ideas over 2 days and walked away with a new tool in their creative toolbox to return to whenever they need a boost of inspiration.