How Fresh Perspectives Build Breakthrough Brands

Paperback, signed by author, Julie Cottineau



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Find your TWIST.

In this book, Julie Cottineau, former VP of Brand for Virgin, founder of Brand School and a global authority on impactful and effective branding, shares her unique Twist approach which helps businesses remove their brand blinders and look outside of their categories for actionable insights that build stronger brands and better business results.

Former VP of Brand at Virgin and Best-Selling Author

Julie Cottineau has helped hundreds transform their businesses with her TWIST technique

Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.

She is an authority on how businesses can achieve breakthrough results and a frequent commentator on brand strategy and innovation in top business media such as, Entrepreneur Magazine, and CNN.

Her own life has been filled with magical TWISTS including being the unofficial inventor of the Pet Rock – ask her about it sometime.


“This bold book encourages entrepreneurs and brand owners across all types of businesses to think outside the limits of their category and take risks, and gives them the tools to make them stand out from their competitors.”

“Julie’s rich experience as the vice president of brand for Virgin has been brought to life in TWIST – a wakeup call and a road map for building brands that stand apart from the competition.”

“This book is a gift to small business owners, packed with information and strategies for potent branding, and full of obvious experience, wisdom and from-the-ground knowledge.”