Julie is the force behind BrandTwist, a brand consultancy that helps corporations and entrepreneurs build stronger, more profitable brands.

Julie honed her branding chops as the VP of Brand for Richard Branson’s Virgin Group and at Interbrand and Grey Global. She is a recognized global authority on branding and brand innovation, a best-selling author, and a frequent commentator on how businesses can achieve breakthrough results in top media such as Forbes.com, Entrepreneur Magazine, and CNN.

Julie has lectured on personal branding with Tyra Banks at Stanford Graduate School of Business as well as taught classes on Integrated Marketing at both Columbia and Cornell.

Her own life is filled with magical TWISTS, including being the unofficial inventor of the Pet Rock — ask her about it sometime. She lives in Westchester, NY with her French husband, two children, and her muse, Teddy the wonder beagle.