About Julie

Hi, I’m Julie.

I am a proud entrepreneur, writer, coach and founder of BrandTWIST.

My work is dedicated to helping you find your TWIST.

Only with a TWIST will your brand ever really stand out from the crowd and deliver the business you and your customers deserve.

Let’s TWIST,

Former VP of Brand at Virgin
and Best-Selling Author,

Julie Cottineau

has been featured in

About Julie

Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.

Julie is the author of the best-selling book “TWIST: How Fresh Perspectives Build Breakthrough Brands”.

She is an authority on how businesses can achieve breakthrough results and a frequent commentator on brand strategy and innovation in top business media such as Forbes.com, Entrepreneur Magazine, and CNN.

Julie was the VP of Brand at Richard Branson’s Virgin Group overseeing branding strategy for new and established Virgin companies in North America.

Prior to joining Virgin, Julie served as Executive Director of Consumer Branding at Interbrand as well as a VP Management Supervisor at Grey Worldwide in both the U.S. and France.

Julie is a highly rated and engaging keynote speaker and a global authority on impactful and effective branding.

Julie speaks with Tyra Banks on Personal Branding at Stanford Graduate School of Business and has been an Adjunct Professor of Integrated Marketing Communications at Columbia University and Cornell University .

She is dean the creator of Brand School by BrandTwist, the premier online masterclass for small business owners and entrepreneurs. Through Brand School, Julie has helped 100’s of entrepreneurs develop more focused and distinctive brands that help them more effectively tell their story, attract higher value customers and communicate more consistently and professionally.

Julie lives in Westchester, NY with her french husband, two children and her muse, Teddy the beagle.

TWIST with Julie @ twitter/jcottin.


Check out Julie’s

Interview with CNN

where she explains the TWIST

Ready to find your own TWIST?

Julie is a highly rated and engaging keynote speaker and a global authority on impactful and effective branding.

She is available to talk to your teams or members of your organization on building your unique TWIST. Contact her with your ideas and we will make it happen.


Julie TWISTS with great minds.

Julie works with a dynamic team of specialists who constantly push boundaries for fresh perspectives and breakthrough results.

Alison Sheehy

Brand Imagery

Liz Osting

Visual Identity & Design

Laura Winston

Intellectual Property

Cheryl Fisher

Brand Strategist