Founder & CEO, BrandTwist

Julie is the force behind BrandTwist, a brand consultancy that helps corporations and entrepreneurs build stronger, more profitable brands.

Julie honed her branding chops as the VP of Brand for Richard Branson’s Virgin Group and at Interbrand and Grey Global. She is a recognized global authority on branding and brand innovation, a best-selling author, and a frequent commentator on how businesses can achieve breakthrough results in top media such as Forbes.com, Entrepreneur Magazine, and CNN.

Julie has lectured on personal branding with Tyra Banks at Stanford Graduate School of Business as well as taught classes on Integrated Marketing at both Columbia and Cornell.

Her own life is filled with magical TWISTS, including being the unofficial inventor of the Pet Rock — ask her about it sometime. She lives in Westchester, NY with her French husband, two children, and her muse, Teddy the wonder beagle.


Julie Cottineau, BrandTwist Founder




We believe that strong brands connect to communities and causes. That’s why we set aside a percentage of our profits each year to give back to brands that we admire for the innovative ways they are solving some of the world’s most critical challenges. Check out some of the brands Doing Good with a TWIST that we’ve supported in the past, and please let us know if you have a worthy cause or non profit that should be on our radar.