Success Strategies for Women

Paperback, signed by author, Julie Cottineau



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Follow your CALLING.

Gain actionable insight from Julie Cottineau, former VP of Brand for Virgin, and a global authority on impactful  branding, along with 17 other global women thought leaders on how to listen to and act on your call to lead. The world needs more women who say “YES!” and lead. Is this you? Then this book will get you there.

Former VP of Brand at Virgin and Best-Selling Author

Julie Cottineau has helped hundreds build stronger personal brands with her TWIST technique

Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands – and helps leaders build compelling and unique personal brands.

She is an authority on personal and corporate branding that stands out and leads to breakthrough results and more opportunities. She is a frequent commentator on brand strategy, personal branding and innovation in top business media such as, Entrepreneur Magazine, and CNN.

Her own life has been filled with magical TWISTS including being the unofficial inventor of the Pet Rock – ask her about it sometime.


Reading the insights of 18 leaders sharing their expertise and wisdom about how they lead, tips for the reader and real usable advice from the trenches was educational. Looking forward to sharing this book with our talent program and women’s leadership program.

Called to Lead is for women who are leaders as well as women who want to be leaders. Called to Lead is a roadmap for success told in diverse stories and voices. The women in this book share their path to leadership, their words to live by as well as the path you can follow to step into your own powerful leader mode.