Session Eight
STEP ONE
Watch Julie’s Video
STEP TWO
DOWNLOAD THE MARKETING IMPLEMENTATION WITH A TWIST BRANDWORK
This exercise helps you to develop tangible ideas that you can implement to bring your brand to life in your market – with a TWIST.
It focuses on the 4 key areas of Brand Experience.
In each phase, we ask you to think about brands outside of your category that are doing a good job in that phase, and then to create marketing ideas for your own brand.
Download the Session Eight Brandwork here:
When you have completed your brandwork, upload it here:
STEP THREE
Post to the Community Pages
Please post these answers from your Marketing Implementation with a TWIST Exercise
- Which phase of Brand Experience needs the most attention for your brand (ex. Discovery, Purchase, Experience, Commitment)
- Top 3 Favorite Marketing Implementation Ideas from the exercise
- Please include at least one TWIST brand that inspired you and how it influenced your own ideas
STEP FOUR
Attend Brand School Live Class Via Teleconference
Thursday, March 10
12:30pm EST / 9:30am PST
Use the button below to access the Live Class on Zoom
Have a question you want to cover in class?
If you have very specific questions you want covered in the Live Class, please email them to Julie@BrandTwist.com by Tuesday evening, 8pm EST.
Having trouble connecting?
You must Join via Zoom App, not within the website itself. The program is free and you can download with this link: https://apps.apple.com/us/app/zoom-cloud-meetings/id546505307
Still having problems? Email Brooke@BrandTwist.com for help.
All Steps, Including Uploading Brandwork, Must Be Completed to Advance to the Next Lesson
Session Seven
STEP ONE
Watch Julie’s Video
STEP TWO
DOWNLOAD THE BRAND DESIGN HEALTH CHECK / BRIEF
The Design Health Check will help guide you as you create or revise design assets with a TWIST (ex. logo or website). Key challenges and questions identified in this assignment will be reviewed with our Design Faculty during Session 7 live class. Also included is a Bonus Design Brief which can be filled out later and used to get proposals from web and logo designers.
Download the Session Seven Brandwork here:
When you have completed your brandwork, upload it here:
STEP THREE
Post to the Community Pages
Please post the answers to these two questions from your Design Health Check:
- Top 3 things you would like to explore / improve in creating or revising a new logo or website for your brand
- One inspirational brand (outside of your category that has a design (logo, website, colors) that inspires you for what you want to achieve with your brand. List the specific way it inspires you.
- Any question you would like to ask our design faculty
STEP FOUR
Attend Brand School Live Class Via Teleconference
Thursday, March 3
12:30pm EST / 9:30am PST
Use the button below to access the Live Class on Zoom
Have a question you want to cover in class?
If you have very specific questions you want covered in the Live Class, please email them to Julie@BrandTwist.com by Tuesday evening, 8pm EST.
Having trouble connecting?
You must Join via Zoom App, not within the website itself. The program is free and you can download with this link: https://apps.apple.com/us/app/zoom-cloud-meetings/id546505307
Still having problems? Email Brooke@BrandTwist.com for help.
All Steps, Including Uploading Brandwork, Must Be Completed to Advance to the Next Lesson
Session Six
STEP ONE
Watch Julie’s Video
STEP TWO
DOWNLOAD THE PERSONAL STORY BRANDWORK
This exercise help you bring your personal TWIST into your business. It can be used as the copy in your “About” page as well as an informal “script” for when you tell your story live to others (ex. on stage, in pitch meetings, in a Zoominar).
Download the Session Six Brandwork here:
When you have completed your brandwork, upload it here:
STEP THREE
Post Your Brand Story on the Community Page
- Try to keep it as close as possible to 250 words
- Include personal TWISTS that support your business TWIST
- Pay attention to good storytelling – draw us in with details
STEP FOUR
Attend Brand School Live Class Via Teleconference
Thursday, February 24
12:30pm EST / 9:30am PST
Use the button below to access the Live Class on Zoom
Have a question you want to cover in class?
If you have very specific questions you want covered in the Live Class, please email them to Julie@BrandTwist.com by Tuesday evening, 8pm EST.
Having trouble connecting?
You must be logged in to your Brand School account to access the Live Class
If you’re on an iOS device (iPad, iPhone) you must Join via Zoom App, not within the website itself. The program is free and you can download with this link: https://apps.apple.com/us/app/zoom-cloud-meetings/id546505307
Still having problems? Email Brooke@BrandTwist.com for help.
All Steps, Including Uploading Brandwork, Must Be Completed to Advance to the Next Lesson
Session Five
STEP ONE
Watch Julie’s Video
STEP TWO
DOWNLOAD THE NAMING & TAGLINE BRANDWORK
In Branding, words have power. They help communicate your TWIST. A Name is the first public act of branding. It introduces your idea to the world – and sets expectations.
A tagline can help complement the name and be a shorthand for your Brand Idea.
Download the Session Five Brandwork here:
When you have completed your brandwork, upload it here:
STEP THREE
Share your Brand Name and/or Tagline Candidates on the Community Page
You can choose to do the Brand Name OR Tagline Exercise — whatever is most helpful
- Post 5 Brand Names Ideas, or
- Post 5 Tagline Ideas (include your company name before the tagline)
STEP FOUR
Attend Brand School Live Class Via Teleconference
Thursday, February 17
12:30pm EST / 9:30am PST
Use the button below to access the Live Class on Zoom
Have a question you want to cover in class?
If you have very specific questions you want covered in the Live Class, please email them to Julie@BrandTwist.com by Tuesday evening, 8pm EST.
Having trouble connecting?
You must Join via Zoom App, not within the website itself. The program is free and you can download with this link: https://apps.apple.com/us/app/zoom-cloud-meetings/id546505307
Still having problems? Email Brooke@BrandTwist.com for help.
All Steps, Including Uploading Brandwork, Must Be Completed to Advance to the Next Lesson
Session Four
STEP ONE
Watch Julie’s Video
This is the same video as Session Three posted for your convenience as a refresher
STEP TWO
DOWNLOAD THE BRAND PILLAR BRANDWORK
This exercise will help you develop a compelling reason for your target to believe your promise:
Brand Pillars
These Pillars are the ways in which you consistently deliver your promise and the reasons WHY your targets will believe you. These pillars reflect your brand values and they way you approach every thing you do for your brand. They are bigger than any one piece of communication or program.
Download the Session Four Brandwork here:
When you have completed your brandwork, upload it here:
STEP THREE
SHARE YOUR THREE BRAND PILLARS ON THE COMMUNITY PAGE
For each of the Three Pillars include:
- a one- or two-word title for the Pillar,
- a brief description of each Pillar’s benefit and why your client should care,
- remember to include your TWIST, what’s unique about how you deliver
STEP FOUR
Attend Brand School Live Class Via Teleconference
Thursday, Feb 10
12:30pm EST / 9:30am PST
Use the button below to access the Live Class on Zoom
Have a question you want to cover in class?
If you have very specific questions you want covered in the Live Class, please email them to Julie@BrandTwist.com by Tuesday evening, 8pm EST.
Having trouble connecting?
You must be logged in to your Brand School account to access the Live Class
If you’re on an iOS device (iPad, iPhone) you must Join via Zoom App, not within the website itself. The program is free and you can download with this link: https://apps.apple.com/us/app/zoom-cloud-meetings/id546505307
Still having problems? Email Brooke@BrandTwist.com for help.
All Steps, Including Uploading Brandwork, Must Be Completed to Advance to the Next Lesson
Session Three
STEP ONE
Watch Julie’s Video
STEP TWO
COMPLETE YOUR BENEFIT PYRAMID AND WRITE YOUR FIRST BRAND STATEMENT
You can do a combined Pyramid and Benefit Board for all three targets or you can repeat the exercise 3 times. I’ve included 3 Pyramids and Boards – but you can do only one combined if you prefer.
This is a critical piece in building and strengthening your brand, it is often the most difficult – do your best and we will revise and review this together in class.
Download the Session Three Brandwork here:
When you have completed your brandwork, upload it here:
STEP THREE
Build the foundation of your brand
BEFORE the next LIVE class, go to your community page and:
- List your target’s highest emotional needs at the top of your pyramid
- List your favorite inspired phrases from your Brand Benefit board
- Share an initial Brand Idea (Brand Promise)
STEP FOUR
Attend Brand School Live Class Via Teleconference
Thursday, February 3
12:30pm EST / 9:30am PST
Use the button below to access the Live Class on Zoom
Have a question you want to cover in class?
If you have very specific questions you want covered in the Live Class, please email them to Julie@BrandTwist.com by Tuesday evening, 8pm EST.
Having trouble connecting?
You must Join via Zoom App, not within the website itself. The program is free and you can download with this link: https://apps.apple.com/us/app/zoom-cloud-meetings/id546505307
Still having problems? Email Brooke@BrandTwist.com for help.
All Steps, Including Uploading Brandwork, Must Be Completed to Advance to the Next Lesson
Session Two
STEP ONE
Watch Julie’s Video
STEP TWO
DOWNLOAD THE TARGET PERSONIFICATION BRANDWORK
Make sure you do the exercise after you’ve watched the video. The brandwork is meant to help you really understand your target audience, what makes them tick, and what need your brand can fill in their lives. If you have multiple targets, you can repeat this exercise multiple times, however, please limit your targets to three.
Download the Session Two brandwork here:
When you have completed your brandwork, upload it here:
STEP THREE
Describe Your Bull’s Eye Target
BEFORE the next LIVE class, go to your community page and:
- Describe briefly who your Bull’s Eye target persona is and what they are like (in one or 2 sentences.)
- Include a brief paragraph summary of questions 1-4. Help us “get” this person in a few quick sentences.
- Include as well what is keeping them up at night and why they are receptive to hearing about your business (question #6).
- Make sure to include a photo of your target/s. You can upload this as a separate file on the Session 2 page.
STEP FOUR
Attend Brand School Live Class Via Teleconference
Thursday, January 27
12:30pm EST / 9:30am PST
Use the button below to access the Live Class on Zoom
Have a question you want to cover in class?
If you have very specific questions you want covered in the Live Class, please email them to Julie@BrandTwist.com by Tuesday evening, 8pm EST.
Having trouble connecting?
You must be logged in to your Brand School account to access the Live Class
If you’re on an iOS device (iPad, iPhone) you must Join via Zoom App, not within the website itself. The program is free and you can download with this link: https://apps.apple.com/us/app/zoom-cloud-meetings/id546505307
Still having problems? Email Brooke@BrandTwist.com for help.
All Steps, Including Uploading Brandwork, Must Be Completed to Advance to the Next Lesson
Session One
STEP ONE
Watch Julie’s Video
STEP TWO
DOWNLOAD THE BRAND DIAGNOSTIC BRANDWORK
This brandwork is meant to help you identify areas where your brand needs more attention and to begin to TWIST to create some new ideas. The ideas don’t need to be fully formed. Thought starters are fine. If you are at the beginning stages of your brand building, think about how these areas could be leveraged in the future to bring your brand to life.
Download the Session One brandwork here:
When you have completed your brandwork, upload it here:
STEP THREE
Post Your Top 3 Priorities on the Community Page
On the Community Page post ONLY
- Your top 3 Priorities to work on for your brand
- These can be across the categories of CLARITY, COMMUNICATION, and CONDUCT
- Or they can all be concentrated in one or two of these three categories
- Be as specific as possible
STEP FOUR
Attend Brand School Live Class Via Teleconference
Thursday, January 20
12:30pm EST / 9:30am PST
Use the button below to access the Live Class on Zoom
Have a question you want to cover in class?
If you have very specific questions you want covered in the Live Class, please email them to Julie@BrandTwist.com by Tuesday evening, 8pm EST.
Having trouble connecting?
You must Join via Zoom App, not within the website itself. The program is free and you can download with this link: https://apps.apple.com/us/app/zoom-cloud-meetings/id546505307
Still having problems? Email Brooke@BrandTwist.com for help.
All Steps, Including Uploading Brandwork, Must Be Completed to Advance to the Next Lesson
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