Description
BrandTwist will serve as a senior thought partner throughout this process — providing strategic counsel, proven frameworks, and an outside perspective honed across global brand organizations including Virgin, Interbrand, and Fortune 500 clients. This is not an execution role, and it is not a set of restrictions. It is a practical toolkit that empowers teams to get the most out of the Masterbrand while maintaining the clarity and coherence that makes a global brand strong. The outcome: outlines and top-level content for a Masterbrand Activation Playbook.
What’s Included
- Weekly 60-minute working sessions (6 total) with Applied Materials brand team lead
- Pre-session preparation: review of materials, frameworks, and relevant benchmarks from comparable global organizations and at Applied Materials
- Post-session synthesis: a brief written summary of decisions made, open questions, and recommended next steps
- Outlines and top-level content across three focus areas to serve as the foundation for Applied Materials’ internal Masterbrand Activation Playbook (areas to be confirmed)
- M&A & Portfolio Integration — brand integration decision models, transition timeline frameworks, partnership and co-branding guidance
- Employee Culture & Recognition — connecting brand values to onboarding, performance criteria, recognition programs, and internal communications
- Program & Product Naming — a naming decision framework, step-by-step naming process, linguistic and cultural screening standards, and trademark protocol guidance
A Note on Scope & Investment
The total engagement fee is $25,000, reflecting BrandTwist’s senior consulting rate. Hours will be tracked throughout the engagement. Given the scope — six weekly sessions plus preparation, synthesis, and framework development across three focus areas — we anticipate this budget will be fully utilized. Should the work naturally extend into additional areas, a Phase 2 engagement can be scoped separately. Note: this SOW covers outlines and top-level content for the Masterbrand Activation Playbook. Hands-on copywriting and final document production are available as a next phase.
