Description
Objective:
Provide strategic brand consulting to advance “Brand 2.0,” a comprehensive brand evolution initiative designed to strengthen the organization’s global brand position.
Focus areas for this engagement will be prioritized from the following, in collaboration with stakeholders:
- Developing regional brand strategies across key geographies
- Elevating internal brand and marketing capabilities through targeted skill development
- Increasing overall brand awareness
- Benchmarking current branding and media strategies against top-25 global peers
- Advancing full activation of the EPIC brand
Strategic recommendations, frameworks, and roadmaps developed under this engagement may inform subsequent creative work, which will be scoped and proposed separately.
Term
This engagement will be conducted over the period of August 1, 2026 through December 31, 2026. Work will be scheduled and delivered within this window based on mutually agreed milestones. Any continuation of services beyond December 31, 2026 will require a new or amended Statement of Work.
Fees
Professional Services Fee based on an estimated 136 hours at a rate of $550 per hour.
Should scope or priorities shift materially during the engagement, hours may be reallocated across work streams by mutual agreement.
Total Engagement Fee: $78,000*
*includes credit card processing fees
