BrandTwist Support Meriplex: Phase 1 – Payment #1

Description

Phase 1:  Excavate

Objective:

Assessment of current brand/category  and identify opportunities for strengthening

Activities: November & December

• Category & competitive review (up to 10 competitors)
• Review Meriplex current business.brand strategy, communications, marketing
• Brand survey (up to 35 employees)
• Insight Interviews :virtual 30 min (up to 18)
• Co-creation Target Personas (Up to 4)

Deliverables:

• Insights Report summarizing Discovery Findings
• Insights Review Call – virtual meeting with ELT to Review Report & Confirm Next Steps

Phase 1 Professional Service Fees: $35,000

Timing/BrandTwist Fees 

$15 (plus 2.9% processing fee to be paid upon commencement of work) = $15,452.11

Remainder of fees for Phase 1 ($20)K to be billed in January at conclusion of the phase