for entrepreneurs and small business owners

Set yourself apart from your competition, charge a premium for what you do best and fall in love with your business again.

Brand School is our learning-by-doing program:

You will develop a brand strategy allowing you to connect with your most profitable audiences.

Enrolling Now for course starting May 13, 2021

What is the Twist?

It is the concept of looking outside your category at successful brands for inspiration and then applying best practices by TWISTing them with your own business.

The TWIST unlocks new perspectives and fresh ideas to propel your business forward and upward.

Entrepreneurs and small business owners sometimes feel stuck. They believe in the potential of what they offer, but need to find their TWIST to get their business to that next level and beyond.

Brand School is the 8-week program to find your TWIST and immediately apply it to your business.


Live Classes Thursday’s 12:30-2:30pm EST

Week 1: May 13 
Week 2: May 20
Week 3: May 27
Week 4: June 3
Week 5: June 10
Week 6: June 17
Week 7: June 24
Week 8: July 1

topics include

  • Brand Diagnostic

    Set goals and gain a clear focus on your most profitable customers & ideal target

  • Bull’s Eye Targeting

    Move forward with a deeper understanding of your ideal target and how to turn them into brand fans for life

  • Core Brand Promise

    Create a brand promise with a TWIST that will truly connect with your ideal target

  • Strategic Brand Pillars

    Identify three strategic Pillars (Brand Values) to guide all your business decisions

  • Personal Brand Story

    Write your personal brand story and an elevator pitch highlighting your unique TWIST

  • Brand Brief

    Creating a clear and actionable Brand Brief for logo and website design

  • Touch Points

    Innovative revenue streams and brand touch points with a TWIST

  • Implement with impact

    Tools, templates and briefs to drive your design elements, imagery and how you talk about your business

“I was struggling with a company name and how to tell my story. Julie is an incredible thought partner with brilliant ideas. I would recommend this course to any entrepreneur.”

– Sarah W, Event Planning

You will receive

Online Course Materials

Each weekly session includes a video of explanation and examples plus strategic brand work assignments.

Live Online Classes with Julie

Not recordings, but real-time with Julie and your classmates. It is our time to discuss real TWISTS to impact your business and address your specific ideas and challenges. They are interactive and invaluable.

Every Thursday at 12:30 pm EST/9:30 am PST for 120 minutes

Individual Feedback and One-on-One Coaching

Throughout each semester, we work with you to develop the brand framework your business needs to grow. Two: 60 minute 1-on-1 strategy sessions with Julie included as part of your tuition as well as weekly feedback on your assignments. 1-on-1 strategy calls with our extended faculty are also included.

Best-Selling Book, Twist: How Fresh Perspectives Build Breakthrough Brands

This isn’t your typical, stodgy business book. Twist is actionable, relevant, and accessible and illustrates why your brand, not your budget, is your strongest secret weapon.

Enrolling Now for classes starting May 13, 2021

Former VP of Brand at Virgin and Best-Selling Author

Julie Cottineau has helped hundreds transform their businesses with her TWIST technique

Julie is the Founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build stronger, more profitable brands.

She is an authority on how businesses can achieve breakthrough results and a frequent commentator on brand strategy and innovation in top business media such as, Entrepreneur Magazine, and CNN.

Her own life has been filled with magical TWISTS including being the unofficial inventor of the Pet Rock – ask her about it sometime.


elite faculty also includes

Christine Gritmon

Christine Gritmon

Social Media Strategist

Christine empowers small business owners and solopreneurs to tell their stories on social media. You CAN do it – she’ll teach you how! She’s spoken on stages worldwide and is a frequent guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly live show. She’ll help you rock your brand on social.

Danielle Della Pella

Danielle Della Pella

PR and Marketing

Danielle has a proven track record developing and implementing successful media and business strategies and focuses on all aspects of client outreach including press release development, media placement, interview preparation, influencer relations, website content, award nomination and development of collateral materials.

Liz Taylor

Liz Taylor

Branding and Design

Liz wants to live in a world filled with innovative marketing and single spaces after all periods.

When she is not flying through the air with the greatest of ease, you can find her helping small business owners brand the heck out of themselves. She uses her +20 years of experience and art degrees to craft print and web designs to catch their targets’ eye.

Alison Sheehy

Alison Sheehy

Image Specialist

Alison has been hooked on photography ever since her Dad gave her one of his old Pentax cameras when she was 14. While a student at Brown University, she had the opportunity to take classes at nearby Rhode Island School of Design. She shoots portraits in studio and candid settings as well as photographs events. She’ll help you get the most out of headshots and stock images.

Elissa Hecker

Elissa Hecker

Intellectual Property

Elissa’s goal as an attorney is to help optimize legal and business affairs issues, enabling you to do what it is that you do best; running and growing your brand. She works with individuals, startups, non profits and businesses of all sizes. Elissa has extensive experience with contracts, licensing, digital issues, Trademark Law, Copyright Law, and Intellectual Property,

Sign Up

Brand School is the most impactful investment you can make for your business.

Course starting May 13, 2021

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Brand School Master Class is an 8 week program. Each week, plan to spend at least 2 hours actively TWISTING. This includes our 90 minute LIVE class plus 30 minutes to work on your business each week. However, you will quickly find that you LOVE to TWIST and may find yourself spending more than just 30 minutes focusing on your business, which is a GREAT thing!

Do not worry if you need to miss a class or two. We record every LIVE class and make the recordings available the very next day. Plus, if you need extra help to catch up, we will ALWAYS give that to you.

Brand School Master Class tuition is $2,250 for my 8 week program. This is a steal! The program is valued at over $26,000! In fact, I’ve had many advisors tell me I need to charge more. Way more. But I won’t do that because I love to work with small business owners and I love to give you everything I’ve got at a price your balance sheet can handle.

Yes. I would be happy to speak to you. If you are not sure Brand School is right for you at this time, I encourage you to register for a Brand Booster Strategy Session. During this one on one call with me we review your current and your future brand plans. If after the call you do decide to enroll, the minimal cost of this session will be deducted from your tuition. If we determine it’s not the right time for you in Brand School, you will still walk away with actionable insights.

I am also grateful to have an incredibly supportive Alumni network who are always very happy to share their experience with new TWISTERS. Let me know if you’d like me to connect you to an Alumni and I will make it happen.

LIVE classes are via LIVE webinars. Webinars serve as our mobile classroom. You can join from any device and from anywhere you like.

If you are serious about your business and ready to build a strategy, then YES, Brand School is right for you! It is the perfect investment to figure out who to target and how to build a brand they will fall in love with. Brand School will help you launch into your marketplace with a TWIST, which will set you apart from your competition and position you at a premium.

Still not sure? Register for a one on one strategy session with me and we will figure it out together.

Absolutely! Brand School is not only a very reasonable total investment, but you can also spread the cost over 1 to 5 months. That means your monthly payment for Brand School can be as low as $450! For less than $500 a month, you can TWIST your business away from your competition and finally stand out.

This is a question I get ALL the time. It proves to me that the one-on-one coaching with Brand School is so valuable, Alumni want to come back for more! I have special coaching rates for Brand School Alumni. Once you graduate, I can share those details!

Allow me to answer this with the questions I frequently ask new TWISTERS…

Is having the ability and confidence to raise your prices worth it?
YES! Here is a fun stat: 90% of Brand School graduates raise their prices within 3 months of graduation.

Looking at the bigger picture, is changing the way you think about your business and finding your TWIST worth it?
YES! The TWIST gets you unstuck and inspires you to continue to innovate and better serve your ideal target EVERY DAY.

Oh, and is growing a fan base of amazing clients worth it?
YES! Brand School helps you figure out your ideal target. When you successfully do this and then center everything you do around them, they come flocking.

Above all, is being truly proud of and motivated by your brand worth it?
YES! So many students join Brand School slightly embarrassed by their brand. Brand School Alumni are embarrassed no more! They leave gleaming with pride and ready to take action.

Your copy of Julie’s book, Twist: How Fresh Perspectives Build Breakthrough Brands is included in your Brand School investment. Check out what else you receive.

I was starting my business from scratch and was all over the place — Brand School really helped me focus.

Even though I have had over 15 years experience in marketing, digging deeper into my core values while receiving feedback and encouragement helped me to take my brand to a whole new level.

Brand School was engaging and helpful to me in learning more about myself and my business. Results came amazingly quick.

We had a lot of ideas for the branding of our company and applications, but Brand School’s templates and Julie’s advice helped us be much more focused.