Description
Phase 1: Clarifying Areas for Value and Impact
Objective
The goal of Phase 1 is to probe the current role that brand plays within the organization, and identify opportunities to support a future goal of company-wide “brand fluency” as well as consistent and strategic application of the brand to support the vision and mission of the business.
Additional Support Tasks
– Preparation and Meeting with Gary on July 1st
– Additional Management Interviews ( 7)
– Additional Surveys (13)
Deliverables
– Debriefs with Bevin on additional Insights Gained
– Updates (as needed) to Diagnostic Roadmap – identify priority areas/rationale/resources to take the Applied Materials Brand to the next level of strategic value and impact. This Diagnostic Roadmap will be the starting point for determining the scope and deliverables in Phase 2.
Timing/BrandTwist Fees
Phase 1 Additional Support (June 27th – August 2nd)
$10K (plus 2.9% processing fee to be paid upon commencement of work) = $10,299.69
