A Twist That Cleans Up
What do janitors have to do with James Bond 007? Not a lot - that is, until now.
Friends Dan Teran and Saman Rahmanian were...
Innovative Connecting at 35,000 Feet
Since commercial airlines became popular in the 50’s nothing much has changed. Unless you are on a luxury jet, most of us sit like...
Entrepreneurial Mastermind with an Adventurous Twist
“Screw it, just do it!” Richard Branson’s motto has really delivered for him, for the Virgin brand and for countless entrepreneurs inspired by Branson’s...
Land the Job: Bring Your Experience Off the Page!
This post, Land the Job: Bring Your Experience Off the Page! is another in our series providing insight and action steps for those seeking...
TWIST Your Elevator Pitch to Stand Out
I finally established my full-time career coaching practice but my “elevator pitch” was far from stellar. There were dozens of other coaches saturating the...
An Older Twist For a New Brand
"Everyone talks about building a relationship with your customer. I think you build one with your employees first." Senior vice president of retail and...
5 Brand Trends for 2013
I don't have a crystal ball, but that doesn't stop me from having some opinions about what the year to come has in store. Check...
BrandTwist’s Julie Cottineau on HispanicMPR.com
In this interview for the Hispanic Marketing & Public Relations website host Elena del Valle discusses how you can TWIST to build a power brand with...
Branding Twists from Julie Cottineau on KGO Radio with DreX
Julie Cottineau, BrandTwist and BrandSchoolOnline.com founder, former VP of Brand for Virgin and author of "TWIST: How Fresh Perspectives Build Breakthrough Brands", on KGO...
5 Ways a Strong Brand Can Ignite your Small Business
Over the 5 years I worked for Virgin in the U.S. development office, I met some amazing entrepreneurs and small business owners.
These folks, I’m...