Walk Your Talk by Living Your Brand Promise Every Day

Last week we talked about the importance of Transcending the Ordinary, the issue is though that it can’t end with one idea or one-touch...

Transcend the Ordinary and Rise Above Your Competition

Now that we’ve got you planning your next Brand Safari it’s time to figure out what to look for. Over the next few weeks,...

Small Business Brand TWISTS – Dr. Tim Aquatics

Dr. Tim runs an aquarium supply company and has an impressive list of professional credentials including a Ph.D. in ecology, evolution and marine biology....

What’s My TWIST? Unexpected experts can help your brand.

Far too often, brands get stuck sounding, looking, and feeling the same way to consumers as any other competitor in their field. These brands...

Small Business TWISTS – Rey Insurance Agency

Brand School Alumni, Linda Rey, has a family-owned insurance agency that celebrates its roots in the community. This includes a unique TWIST of sending...

How Twists Grow Business

This is a replay of Julie Cottineau's webinar presented to UPenn students and alumni on how to use branding to grow business. A lively...

Talking Brand and Entrepreneur TWISTS with Steve Blank

Julie Cottineau, founder of BrandTwist and BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives Build Breakthrough Brands, talks branding and entrepreneurship TWISTS with Steve Blank on The Wharton School's...

Twist to Help Causes Succeed

Non-profits face unique challenges in reaching their auciences. Julie Cottineau, BrandTwist Founder & CEO, Founder of BrandSchoolOnline.com and author of TWIST: How Fresh Perspectives...
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