Find the Perfect Match for Your Brand

There's not a lot new about online dating. Or is there? HowAboutWe added a fresh, unexpected twist to their dating service by coming at things...

Sweeten Your Brand’s Impact with a Meaningful Cause

Can a product brand have a higher purpose and not seem like it's just jumping on the "cause" band wagon? Well, we believe that...

March Madness – Instant Replay

This webinar series replay offer has expired. Sign up to receive our email to stay up-to-date on more  free webinars, replays and additional tools...

Sweeten Your Brand with Innovation

Valentine’s Day has just passed. Searching to find a sweet little something to give as a gift online became a bit of a chore,...

Grab a Branding Buddy This Winter

Winter can be a tough time to get creative During the winter you can really start to feel cooped up. (Most West Coasters need not...

Add a Fresh Twist

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE.  TIP #12: INNOVATE NEW BRAND IDEAS BY ADDING A FRESH TWIST Fresh ideas...

Hone Your Elevator Pitch

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP # 10: HONE YOUR ELEVATOR PITCH  No...

Build Your Verbal Identity

This post is part of our series, “Thirteen Tips For Stronger Branding.” See the rest of the series HERE. TIP #3: BUILD YOUR VERBAL IDENTITY The right words are...

Considerations for Choosing Your Small Business Name

This is a guest post submitted by Sarah Levy of Merchant Express. Visit the Merchant Express Resource Center for more great small business resources. What’s in a name? When...

Do Blondes Have More Fun? Starbucks Thinks So

I recently came across this new Blonde coffee variety from Starbucks and I think it’s a great example of a name that’s descriptive without...
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