Breaking Up (Shouldn’t Be) Hard to Do

A friend of mine is trying to get out of a relationship, and it’s proving quite difficult.In this case the relationship is with her...

How to Build an Innovative Brand – MENG

I was so pleased to have been invited to present "How To Build an Innovative Brand" to the NJ Chapter of MENG (Marketing Executives Networking Group). This...

Top 5 Freedom Brands

It’s Independence Day. Time to salute our founding fathers and mothers and take a moment to celebrate the birth of our great country…and of...

BrandTwist’s Julie Cottineau on HispanicMPR.com

In this interview for the Hispanic Marketing & Public Relations website host Elena del Valle discusses how you can TWIST to build a power brand with...

Love YOUR Brand

I officially declare February the month to LOVE YOUR BRAND! Taking care of YOUR brand helps you do a better job for your clients....

A Twist on What to Wear

Busy, trend-conscious women often have no time to go out and browse the shops to keep their wardrobes current and in style. Clothing exchange...

The THINX Revolutionary Twist on Women’s Underwear

Miki Agrawal not only wants to change how the world thinks about women’s periods, but she wants to liberate women from the constraints of...

What’s My TWIST? Unexpected experts can help your brand.

Far too often, brands get stuck sounding, looking, and feeling the same way to consumers as any other competitor in their field. These brands...

Baby, You Can Drive My Brand

One of the classic symbols people associate with New York City is the yellow taxicab.  The streets are teeming with them. I’ve lived in...

Beware of Religious Fanatics and Clever Marketing

This pamphlet gives further support to Marshall McLuhan's statement that "the medium is the message". While I in no way support the Jews for Jesus...
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