Zappos and Amazon Sitting in a Tree

Congratulations to the folks at Zappos who have just been acquired by Amazon.

This is a great validation on Zappos’ unwavering focus on customer care – which they passionately describe as “spreading happiness.”

Here is a letter from Zappo’s CEO Tony Hsieh to his employees.

This is one of the best pieces of internal communication I have seen:

– It maintains the unique Zappos’ tone of voice, even when discussing “corporate stuff” like deal terms
– It addresses employees top questions/concerns head on
– It presents the new “Uber boss” (Jeff Bezos) in a friendly, informative, and visual way

Zappos is a great example of a company that really “walks the talk”, staying true to their brand promise and personality in all aspects of everything they do.

That’s my point of view. What’s your twist?
What do you think of this deal?