Your Business Card is Crap

As part of my New Year’s clean-up I went through piles of business cards, chucked those I didn’t think I’d ever need and filed the rest (semi) alphabetically in a big black binder.

The problem was a lot of them didn’t fit in the neat plastic folders that I’d bought at Staples.

Some were too big, others weird shapes and sizes. Others did fit, but when I tried to figure out where to file them it was so difficult to find the actual name. The cards were so cleverly designed that the basic information was getting lost.

It got me to thinking about what makes a good business card. I mentioned this to a BrandTwist reader and they sent me this video.

I’m not sure if it’s supposed to be serious or obnoxiously funny. But it makes an interesting point, perhaps inadvertently, about the importance of business cards as key media for communication about your brand and the unfortunate tendency of so many people to prioritize style over substance.

That’s my point of view. What’s your twist?
What good and bad business card examples can you share?

One thought on “Your Business Card is Crap

  1. I feel I must comment, but I don’t know what to say. That video was a case in which an important point got buried by a ridiculous presentation and conclusion. having said that, I can’t even be sure it wasn’t a parody of some kind.

    Business cards should reflect your brand, but should — like everything else that has an end-user — be usable.

Comments are closed.