‘Word of Eye’ Is Key to Success in Branding Today

(Image credit: AFP/Getty Images via @daylife)

Forbes columnist Allen Adamson recently came to BrandTwist founder Julie Cottineau for her input regarding the latest digital technology trends and their impact on brands and marketing. She provided insight on how brands like Virgin America use strong visual branding to get their brand story across; and how it’s important to have brand signatures and images be click, shoot and send worthy. In today’s quick-paced technology based markets, it’s even more critical to utilize what Julie calls ‘Word of Eye’ to remain in the forefront of consumer thinking. ‘Word of Eye’ is not only the current trend, but the wave of the future as well.

Read the full article by Allen Adamson on Forbes.com:  Virgin, Disney, Apple Know ‘Word of Eye’ Is Key to Success in Branding Today

What brands have you seen that successfully leverage “Word of Eye”?

 

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