It seems a lot of the old rules about pricing and value have been thrown out in this distressed economy.
Everything is on sale, and while my pocket book thinks this is great… part of me is severely troubled by this Topsy Turvy world of “recession pricing”.
A friend of mine recently walked into a department store in Soho and was discreetly informed by the sales girl that there was a 75% off unadvertised private sale.
That’s great. But she couldn’t help thinking what if she had been one of the customers that didn’t get the secret message?
What was the real value of the clothes? It seemed very arbitrary.
I’m glad to be saving money. But if it’s so easy to be making such dramatic cuts, can we ever expect people to ever pay “regular economy” prices again?
In contrast, I was out walking last weekend in Marin County trying to get some steps on my pedometer before breakfast. I walked by a mall parking lot and saw a car for sale with this sign in the window” “$9,000. No Haggling”.
I actually found this re-assuring and refreshing.
Now I have no idea of the value of that particular car.
But I got a sense that the owner did. And that was the price they were prepared to accept.
It’s not a new approach, Saturn created it’s company on “fair price, no haggling”.
But now when drastic price cuts are calling into question the value of all things, I felt comforted that someone out there was taking a firm approach and sticking to their guns.
Will that car sell? I don’t know.
But it might get more than a second look from people like me who are growing weary of “the price is right” guessing game we seem to be all playing.
That’s my point of view. What’s your twist?
Are you having trouble determining the value of things?