What do you get when you take an online dating site and TWIST it with Mercedes Benz Certified Pre-Owned vehicles? People who would love to shout out to the world that they know a classy, quality ex partner, brother, sister, cousin or best friend who would make a perfect match for… someone else.
There are so many dating sites out there, it can be a challenge to to find a twist that makes your business stand out, but take a look at what greatexboyfriends.com is doing: they put a TWIST on the age-old problem of finding the perfect match. They took the tried-and-true, traditional process of match-making (being set up by an family member or friend) and brought it into the tech & social media-savvy present century. Users are able to learn what makes a potential match so exquisite and why they would be a perfect catch directly from people who really know best: relatives, ex lovers, friends and roommates. Clients get to see prospects through another’s eyes. Simply by inviting users – and their circle of friends and family – to share their intimate perspectives, greatexboyfriends.com opened a whole new dimension in an overly-saturated market.
How could you apply a TWIST like this in your business and leverage knowledgeable influencers to invite your customers to take a test drive and fall in love with your brand?
Brand School Master Class – Enrolling now. See if your brand qualifies.
“I learned a lot from Brand School. It inspired me to think outside the box. I have a much deeper understanding of how to effectively build a brand.” – Mike Sass, Entrepreneur