“TWIST: How Fresh Perspectives Build Breakthrough Brands”
Available on Amazon.
I am truly blessed to have finally realized my childhood dream of writing a book!. A huge thanks to all the friends, family, Brand School students and faculty for their inspiration and helping me me get this far. To all who generously share their well-wishes and support, your endorsement means so much and I am full of gratitude and appreciation. Thank you!
“Every brand should be doing the TWIST.” – Raul Leal, ECO of Virgin Hotels
“This book is a gift to small business owners, packed with information and strategies for potent branding, and full of obvious experience, wisdom and from-the-ground knowledge.” – Sarah Hinawi, executive director, Prupl Center of Learning and Social Innovaiton
“This book encourages entrepreneurs and brand owners across all types of businesses to think outside the limits of their category and take risks, and gives them the tools to make them stand out from their competitors.” – Laura Winston, attorney, Kim Winston LLP
“Julie’s rich experiences as the vice president of brand for Virgin has been brought to life in TWIST — a wakeup call and a road map for building brands that break through and get noticed.” – Raul Leal, CEO Virgin Hotels
“Just pre-ordered what I expect to be an excellent book on the art of branding from BrandTwist’s Julie Cottineau. I’m not a huge reader of business books, but not only is Julie knowledgeable and passionate about the power of brand and how to build one, she’s also an entertaining speaker and I’m sure her voice will pop off the page.” – Matthew Rosenberg, Chief Marketing Officer at ChoiceStream
Read more reviews on Amazon.