I don’t remember a lot of ads from Sunday’s Academy Awards Ceremony.
But I do remember this ad for Poise with Whoopi Goldberg. But I’m not sure if that’s a good or a bad thing.
I keep thinking about this ad, and I can’t decide if it’s brilliant or ridiculous.
On the positive side, it definitely takes a unique approach to a somewht taboo subject (female incontinence) and attempts to bring it out into the open and a very public forum- using very public women.
Whether Whoopi’s humor works (fake French accent and all) is another story. I think she’s a polarizing celebrity. You either love her or hate her. I’ve never been a huge fan.
But I think what keeps me pondering this commercial, is I don’t really understand the strategy.
So if Joan of Arc, Cleopatra, Lady Godiva etc. had been able to use Poise, they wouldn’t have had to worry about leakage, and they could have accomplished more?
There are so many characters in this spot and so many of them don’t make sense.
Assuming Joan and Lady G could have been even more effective with Poise (which I think is already asking a lot of some pretty incredible historical women) this metaphor completely falls apart for me when you bring in the Statue of Liberty and the Princess and the Pea.
What am I missing here? I just don’t get it.
But I am talking about it. Maybe that was the whole point.
Is that enough?
In these days of everybody has an opinion (and a blog) is all chatter, good chatter?
That’s my point of view. What’s your twist?
What do you think of this Poise ad?