The Virgin Twist – Quick Twist Video #4

 

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How did Richard Branson create loyal brand fans for his Virgin Airlines? Imagine a disco with wings. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, highlights the importance of lateral thinking.

More Quick Twist Video tips here.

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TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau.

“Julie’s rich experience as the vice president of brand for Virgin has been brought to life in TWIST – a wakeup call and a road map for building brands that break through and get noticed.” – Raul Leal, CEO Virgin Hotels

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