The Twist Book

In her best-selling book, Twist: How Fresh Perspectives Build Breakthrough Brands (Panoma Press, May 2016), brand guru Julie Cottineau illustrates why your brand, not your budget, is your strongest secret weapon. She also argues that too many companies focus too keenly on direct competitors, which results in “me too marketing” — messaging that all look and sound alike.

Julie builds upon decades of research and experience as former Vice President of Brand at Richard Branson’s Virgin Management and the creator of Brand School Online offers practical advice on how individuals, executives, and companies can step out of the status quo and see their stories with a fresh, new perspective and build their personal and professional brand twist. This isn’t your typical, stodgy business book. Twist is actionable, relevant, and accessible. It draws on popular culture, science, human behavior, and basic curiosity to encourage unconventional and creative techniques to bring fresh perspectives and breakthrough results. It makes branding accessible and fun, unlocks creative potential, and offers a clear action plan for better branding. Hear what readers are raving about and order your copy today.