Today is my birthday.
Rather than focus on the fact that I am another year older, and freaking out about the passage of time etc. – I’ve decided to focus on the brands of my youth- some of which I miss.
As a child growing up in the 70’s, I remember a lot of iconic brands- many of which are no longer with us.
Check out Retroland.com and search under the 70’s in case you miss some of them too.
I have distinct images of myself in front of the bathroom mirror singing into my hair brush or accepting my academy award (thanking my mother of course).
I probably also thanked product sponsors and gave them a shout out for for making me look so beautiful and glamorous.
Top on my list were:
“Gee Your Hair Smells Terrific” Shampoo (the best name ever)
Herbal Essences (who could forget that green bottle and distinct smell?)
Body on Tap shampoo with real beer- I couldn’t believe how risqué that was!
This was when I still had long hair and wing a la Farrah, before I got my horrible Dorothy Hamill cut! Ugh, not a good look for many of us.
Love’s Baby Soft perfume (before I graduated to the more sophisticated scent and image of Charlie)
I probably had Rick Springfield and “Jessie’s Girl” blaring from my boom box, or perhaps my Sony Walkman.
(Sorry Justin Bieber and Nick Jonas but Rick was a real teen idol).
I may also have been pretending to bang my tambourine like my other favorite idol Laurie Partridge of Partridge Family fame.
Or perhaps I was spinning around like Marcia Brady imitating her groovy moves from that famous “Silver Platters” episode.
(A bit of a digression…but let’s give homaage to “Oh my nose” another classic episode).
How I miss those days.
It was a formative period of my life and the beginning of my interest in new product innovation.
In fact, it was during this time that I actually invented the Pet Rock.
In case you haven’t heard this story…
When I was a bit younger (early 70’s) I went into the garden, got a rock, put it in a Cool Whip container with a few blades of grass for nourishment, poked a few holes in the lid (so it could breath) and…voila instant Pet Rock.
Except this was before the craze had hit. So my parents looked at me kind of funny.
Until a few year’s later when the commercial version hit the shelves in 1975 introduced by Gary Dahl.
But after this Pet Rock episode, my parents started to take my marketing ideas a bit more seriously…and the rest, as they say, is history.
Boy, I miss that decade…although not the braces, wide whale corduroys, and of course the awful Dorothy Hamill bowl hair.
What’s your twist?
What are your favorite brands of the 70’s?