I was walking to the train today, and I couldn’t help smile when I saw the bright and brave daffodils popping up everywhere.
Then I got into work and recieved this fabulous video of a “impromptu” dance set to a classic song from the Sound of Music in the Antwerp Train station. It’s definitely worth checking out and guaranteed to put a smile on your face.
These two things completely lifted my spirits and reminded me how absolutely grumpy I’ve been feeling lately.
What’s this got to do with innovation?
Well, at the risk of being mind-numbingly obvious it’s hard to create when we’re feeling deflated. I know that some say great pain is the source of great artistry. But for me at least, when it comes to branding it’s the opposite. I need some good vibes to get the juices flowing.
So my advice if your feeling stuck is get out of the office go find a field of daffodils…or at least a traffic median filled with tulips, pick up your wide-brimmed straw hat and start running over those Austrian hills… or whatever grass or even parking lot you happen to have nearby.
Lighten up and let the ideas shine through!
That’s my point of view. What’s your twist?
What are you doing these days to lighten up?