The strongest brands have rituals. What’s the Thanksgiving ritual for your family’s “Brand”? Here’s ours:
Not to sound too much like a fiddler on the roof…
but I think that Traditions are extremely important.
They help mark events and give meaning through repetition.
One of our favorite Thanksgiving traditions is called a “Thankful Box”.
It’s a plain box we’ve decorated with fall colors and the words “Thankful Box” on the top.
Before the meal each person writes down a few things that they are thankful for.
These are written individually on separate strips of white paper, then carefully folded and put in the box.
Each is anonymous. No one signs their name.
Then at dinner we take turns passing around the box and reading the sentences out loud.
We make a game out of the whole table guessing who said what.
It’s fun and engages the kids with the guessing bit.
But my secret motive is to have my children hear out loud all of things that their friends and family have to be thankful for, and to somehow appreciate the deeper meaning of the holiday – beyond the Macy’s parade and the yummy apple pie, eggnog, etc.
It’s a way to combine creativity (we’ve gotten better at writing the sentences so the author is not so obvious), with interaction and meaningful messages – three of the things I cherish most.
And I’m thankful that my guests are willing to play along.
What’s your Thanksgiving twist?