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Branding is something you do every day, every minute to connect with your audience and ultimately create a more powerful and profitable business. Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, discusses the inextricable link between brand and business strategy.
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TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau
“This book is a gift to small business owners, packed with information and strategies for potent branding, and full of obvious experience, wisdom and from-the-ground knowledge.” – Sarah Hinawi, executive director, Purpl Center for Learning and Social Innovation