Replay of Julie Cottineau’s webinar presented to UPenn students and alumni on how to use branding to grow business. Q & A session followed. This is loaded with helpful tools and takeaways for business owners of large to small businesses, non profits, or personal brands.
Recently BrandTwist Founder & CEO Julie Cottineau joined Terry Byford, Director, Corporate Counsel at Getty Images and iStock’s Sarah Lochting in a live, Google Branding Hangout where they discussed the Top 5 Small Business Branding Mistakes – and wow… what an amazing turnout! There was great feedback and really insightful branding questions from viewers. Big thank you to all who showed up, to Terry, and to Sarah and iStock for hosting.
This Branding Hangout covers:
• 5 top branding mistakes that could be holding your business back, and even getting you into legal hot water.
• Tips on re-branding.
• How to develop a killer brand promise.
• The difference between b2b and b2c branding.
• How to stand out BIG as a small business.
And that’s just a taste – which is why we’re so excited that iStock has made the entire informative, jammed-packed, hour session available to view for FREE. So tune in to the video, above, for ways to grow your brand, expand your reach and avoid potentially costly branding snafus.
AND, You can keep the branding conversation going by submitting your comments and/or questions here, below, or by using the Twitter hashtag: #BrandingHangout.
Shout out and thank you to @AssyrianKitchen. We just love how she shared her thoughts and takeaways from the Hangout on Twitter:
“Thought a 56 min video was going to be too long, but I was hooked on the practical takeaways from the start! Thanks.”
We hope you take the opportunity to view the Hangout replay, above, and feel free to share it with others who you feel might benefit from it.
NOTE: The offer mentioned in the video for a chance to receive 1 of 10 free “Brand Health Checks” from BrandTwist HAS ENDED. But if you’d like to be notified when the next complimentary 1-0n-1 Health Checks are available, please apply HERE.
FREE WEBINAR REPLAY. How and where do I start branding? What is a brand? How will a brand help my business? I’m not a big business, how can I do what big brands like Virgin and Zappos! do? How can I make my brand work harder to grow my business? Free webcast with Julie Cottineau and Jennifer Love gives you the answers.
Finding the balance between your business’ visual and verbal communication is essential to presenting a solid brand identity and building consumer comfort and loyalty. The smoother and more consistent you are in presenting your brand’s promise the more comfortable your ideal customer will feel when interacting with you – and the more likely they will be to stick with you as a loyal brand ambassador.
But how do you know which “tone” defines your type of business? How do you map your visual images with your language to tell your brand story with the right feel and attitude?
Recently BrandTwist Founder & CEO Julie Cottineau joined Rebecca Swift, Head of Creative Planning at iStock, to present a free webcast, “The Ying and Yang of Powerful Brand Stories,” on visual and verbal branding.
Click on the video, above, to learn how to:
- Get your brand noticed by creating a compelling story
- Use pictures and language to engage your market
- Search more effectively to find the perfect image
- Arrive at a verbal and visual balance to help your business succeed.
- Identify the three main “tones” that resonate with customers, and know which one is right for your business.
The positive responses and feedback we’ve received has been overwhelming and we send a big thank you to all who shared their comments.
We’re thrilled that iStock has generously made this free webcast replay available…. AND DON’T MISS OUT ON MORE:
SIGN UP ON iSTOCK FOR MORE webinars, inspiration and great visual content to support your business and brand. Sign up HERE.
You could receive a BRAND ASSESSMENT one-on-one strategy session with Julie Cottineau. Fill out the form to see if your brand qualifies, HERE .
Enjoy the webcast and valuable branding and marketing insight and please share it with friends or colleagues who you feel might benefit.
FREE REPLAY. Rebecca Swift, Head of Creative Planning at iStock, & Julie Cottineau present a Visual and Verbal Branding Webcast on how to get your brand noticed by creating a compelling story using pictures & language; the 3 main tones that resonate with customers; how the verbal & visual balance helps your business succeed.