A TWIST On Personal Shopping

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Shopping can be a frustrating and draining experience: sifting through racks and racks of clothes and accessories, and once we get home and try our purchases on only to find they’re not as right as we thought they were back in the store – then taking time to go back and return. What if we could have our own personal shopping TWIST right in our own home – a wardrobe concierge at our fingertips? Now, we can. Stitch Fix offers men and women a personalized shopping service, with free shipping both ways and no membership required.

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Customers fill out a questionnaire to create their unique style profile that a personal stylist works with. Their stylist hand-selects 5 pieces of clothing that are mailed direct to your door. You keep what you like and return what you don’t want. As and added TWIST, each Fix comes with a personal note from your stylist suggesting how the pieces can be combined with other items in your wardrobe and at least one item specifically chosen to broaden your personal style horizons.

Stitch Fix TWISTED to create a new, more affordable “Personal Shopper” to make their customer’s lives easier. What could your business do to create a more individualized, customized product or service for your target?

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

A Museum With a Take Me Home TWIST

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What’s the cardinal rule at any museum? Don’t touch the artwork! Now the Jewish Museum’s “Take Me (I’m Yours) exhibit TWISTS this convention by engaging visitors as co-creators and encouraging them to take part of the art piece home with them. This changes the actual piece, and it continues to evolve throughout the life of the exhibit.

With the TWIST of give and take this exhibit not only provides visitors a novel, memorable experience but it’s also an opportunity for the museum to rethink it’s role from that of archivist to sharer. This reinforces the Jewish notion of “diaspora” for the artwork- “spreading beyond your homeland” – with a positive TWIST and helps to make a deeper connection with their visitors.

What TWIST could you “give” to your customers that will make them feel more a part of your business?

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

 

Brand Twisting on Creative Warriors Podcast

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Julie Cottineau, BrandTwist and Brand School Online founder, former VP of Brand for Virgin, and author of “TWIST: How Fresh Perspectives Build Breakthrough Brands”, shares branding and business-building tips to help your business and brand stand out on Creative Warriors Podcast with host Jeffrey Shaw.

Highlights:

  • Your brand is your business
  • Taking off your brand Blinders
  • 3 Pillars to create lasting impact
  • Leveraging industries outside your category
  • The importance of a Brand Audit

Creative Warriors is dedicated to serving and supporting service-based professionals who are in business marketing themselves and their talent. To make the journey more joyous and the path more profitable. Their tagline: Create. Serve. Be Prosperous.  Check out their site for more helpful resources, podcasts, and courses.

To listen to Jeffrey and Julie’s discussion, click here: Episode 180 – Julie Cottineau

 

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.