Thanksgiving Traditions


The strongest brands have rituals. What’s the Thanksgiving ritual for your family’s “Brand”? Here’s ours:

Not to sound too much like a fiddler on the roof…

but I think that Traditions are extremely important.

They help mark events and give meaning through repetition.

One of our favorite Thanksgiving traditions is called a “Thankful Box”.

It’s a plain box we’ve decorated with fall colors and the words “Thankful Box” on the top.

Before the meal each person writes down a few things that they are thankful for.

Elf on the Shelf

Have you heard about this newest Christmas sensation and budding tradition? elf

It’s called Elf on the Shelf.

I think it’s been around a few years, it seems to be really gaining momentum with parents this season.

My understanding is the Elf watches the children to see if they’ve been naughty or nice. Every night he returns to the North Pole. And every morning he re-appears at a different location in the child’s house.

This last bit is what I think is so clever. By a simple act of moving the Elf, he is then rendered interactive.

Not in the wii or Nintendo DS Way, but in a much simpler and perhaps more powerful way through a combination of parental love and effort and childhood imagination.