Thanksgiving Traditions


The strongest brands have rituals. What’s the Thanksgiving ritual for your family’s “Brand”? Here’s ours:

Not to sound too much like a fiddler on the roof…

but I think that Traditions are extremely important.

They help mark events and give meaning through repetition.

One of our favorite Thanksgiving traditions is called a “Thankful Box”.

It’s a plain box we’ve decorated with fall colors and the words “Thankful Box” on the top.

Before the meal each person writes down a few things that they are thankful for.