Branding: An Entrepreneur’s Secret Weapon, smallbizdaily

Recently I had the pleasure of being interviewed about entrepreneurship and business branding by author, columnist and online talk show host Jane Applegate for her column in smallbizdaily, “The Applegate Report.”

smallbizdaily is an online publication dedicated to Ideas, Insights. Information and Inspiration for Entrepreneurs.

Among the questions Jane asked were:

  • How do you define “brand”? Isn’t it just a company logo?
  • What is the biggest mistake business owners make when it comes to branding?
  • What advice do you have for entrepreneurs just starting a business?

That’s just for starters.

You can check out smallbizdaily and read the entire interview HERE.

BrandTwist’s highly effective, premier branding program, Brand School, will give you tools to develop your brand, innovate your business and engage your customers.  Receive more information about Brand School’s next session and get free brand-building tools and tips when you join our mailing list.

“I highly recommend this class to anybody, to both those who have been in business for a long time, and those just starting out because it will put your business on a different level.” – Dr. Marina Kostina, Distance Learning Specialist, CEO of wired@heart

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Grow your Business by Changing the Scenery

The Sanctuary at the Purple Crayon Center for Learning and Social Innovation, Westchester, NY

Most of us are creatures are habit. We’ve got a systematic way we go about our day: wake up, brew coffee, go to the office, meet with clients, work, strategize, home, dinner, TV bed. Repeat. Maybe we shake things up once in a while with a work out, dinner with friends, a movie or a show. But mostly we’re on auto-pilot always stopping at the same coffee shop, the same take out place even taking the same exact route to work each day. This kind of familiarity can be comforting – but it can also be the enemy of creativity.

Whether you’re happy with the work you do, or searching for a new creative outlet, it’s time to put some serious thought into your every day routine. I’m not telling you to move to a new apartment or completely overhaul the way you work. But shaking things up can give you big-time business breakthroughs. Seek out new environments. Even if it only means changing the layout of your office – moving your desk to another corner of the room, face the window instead of the door or vice versa. For even better results -get out of your office all together and spend a few hours every week working somewhere new. A coffee shop, shared worked space, even your local library.  When you are in this new environment take time to observe your surroundings: what interests and inspires you? What’s the lighting like, how does it feel to sit in a different chair, to look out a window at a different view? Routines can be ruts, don’t get stuck.

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 GET MOVING AND GET INSPIRED

The Purple Crayon Center in Westchester, NY is just the kind of inspiring location I am talking about. It’s an old church transformed into a center for learning and social innovation. Part shared work space and part event meeting space -it’s got beautiful vaulted ceilings, hard wood floors and amazing architectural details that will inspire you. And it’s a quick train ride from NYC along with Hudson River – and in walking distance from the train station.  I love it so much that from time-to-tme I hold workshops on branding there and participate in their business community outreach programs as well.  Keep a watch on their schedule, or sign up for the BrandTwist list for updates on all of our future events.  I can promise you will love the results and takeaways you’ll get.