A TWIST For The Perfect Fit

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With the onslaught of cheap, disposable clothing in the U.S. and busy, demanding lifestyles fewer and fewer people are investing time or money in custom tailoring their wardrobes. Finding the perfect fit seems to be a thing of the past, making it especially difficult for tailors to stay afloat.  Until now…

Take UBER, TWIST it with a tailor, and you get zTAILORS.

ZTAILORS is the first and only online platform that connects tailors with potential customers.  Like UBER, a customer uses an app to call for a tailor to visit anywhere they prefer, at home, at the office, or even a Starbucks.

zTAILORS innovated to serve the needs of both the tailor and the customer. Tailors now have the ability to better serve their local community and the flexibility to choose their own hours. From hemming skirts to tapering jackets, customers now have the easy access to get the perfect fit from a professional tailor when and where it’s convenient for them.

It’s never been easier to have that favorite gown or suit – you know the one, it’s been sitting in the back of your closet waiting to be altered – ready in time to wear at your next special event.

Brand School gives you the tools to innovate and deliver more of what your customers are looking for. See what Brand School’s team of experts can do for you and see if you qualify for a one-on-one Brand Health Check Strategy Session HERE.

What twist can you use to make it easier to deliver more of what your customer needs?

“I’ve been able to take a look at the professionalism I offer and have been able to raise my prices to a level of which I didn’t have before.” – Ned Towle, Founderer Westchester Wine School

 

See Clearer With a Twist

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Martin Luther King, Jr. said, “Life’s most persistent and urgent question is, ‘What are you doing for others?’”

Today, technology is radically changing how we connect with the world. Everyone wants to be a part of it – “selfies”, Instagram, Twitter, Facebook – are all buzzing 24/7.  But one company is using technology to help others not just be seen – but actually see.

Non profit Be My Eyes took an iPhone and TWISTED it with social media to create a breakthrough app that helps solve some of the everyday needs of the blind.

Through a direct video call the app gives blind people the opportunity to ask a sighted volunteer for help dealing with tasks that require normal vision. With the smartphone’s video camera, the blind person films what they wish to know about and shares it with the sighted helper, who describes what is being shown in the video. By working together they are able to overcome the challenge that the blind person is facing. It can be anything from needing to know the expiration date on a milk carton to getting input on choosing which photo to send to a friend.

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“It’s my hope that by helping each other as an online community, Be My Eyes will make a big difference in the everyday lives of blind people all over the world” – Hans Jørgen Wiberg, Founder of Be My Eyes

What would make life better for your customers and what can you TWIST with to find innovative ways to deliver it to them?

Brand School Master Class teaches you how to find and apply TWISTS that make it easier for customers to enjoy experiencing your business. Enrolling now – see if your brand qualifies HERE.

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“Working with Brand School is an invaluable experience and a really great use of resources because it opens up so many doors and affects so many areas of  your business.” – Sarah Hinawi, Executive Director, The Purple Crayon Center for Learning and Innovation

A Cool Drink with a Warm Twist

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Identify a problem; TWIST up an innovative solution. Any tailgating fan has faced the dilemma of needing to keep their hands warm while holding on to their favorite beverage – and keeping it cold at the same time.

SUZY KUZY has come up with a simple solution to that pesky problem by TWISTING two ideas together: an insulating drink jacket + a cozy warm mitten = Knit Beer Mitts. And according to the dozens of testimonials on their site, people love them.

“Super awesome! Hands warm, beer cold.”

Sometimes the most obvious solution is right in front of us, but the trick is to go beyond the idea stage to actual implementation. Don’t just say “someone should find a way to make a better mousetrap” – build the trap and become the big cheese.

What idea have you been kicking around that needs to get out of your head and into the market?

In Brand School we show you how to tap into market gaps and apply creative TWISTS to deliver tangible solutions. To find out what Brand School can do for you and receive a one-on-one Brand Health Check Strategy Session, click here.

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“Brand School showed me what fun it is to actually work on my business.” – Jean Carucci, Carucci Consultants

Engage Your Target With a Gaming Twist

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Game-playing is here to stay, ask any millennial. Games are engaging and can help get your brand message across while entertaining your target.  Gabe Zichermann, author The Gamification Revolution writes in his blog about his experience at a doctor’s visit where he was asked to take a lung capacity breath test. This test, which requires some effort and used to be rather boring, is now conducted using a video game interface that energizes an otherwise tedious experience. It’s as if the American Lung Association was TWISTING with XBox.

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Games make your service or product accessible, inviting and friendly – and they don’t need to be complicated or technically intricate. There are app-building courses and programs like MIT App Inventor that can help you create a simple game.

How can your small business or non-profit use gamification to energize your brand and engage your customers?

Brand School Master Class inspires your creative thinking to implement TWISTS like these that can make it easier for customers to enjoy experiencing your business or product and spread the word about your brand. Enrolling now – see if your brand qualifies HERE.

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“I got so much out of Brand School. My business has grown leaps and bounds, and I feel like I have much more solid branding and language around what I do. So, thank you!!” – Nathalie Lussier, natalielessier.com