Twist Your Clutter Into Cash

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They say that a picture is worth a thousand words, or maybe in this case – a thousand dollars?  Founded by Agustin Gomez in 2013, Wallapop is revitalizing the idea that one man’s trash is another man’s treasure by creating a 24-hour, 7-day a week garage sale without the hassle of putting up signs in the rain or sacrificing your entire weekend.

With Wallapop, a free new app, Instagram meets Ebay in a TWIST to create an ideal “What you see, is what you get” experience.  Wallop is primarily an image-based, streamline virtual flea market which removes the vague guess-work that usually accompanies online second-hand purchasing.

Wallapop users play the role of either “Wallashoppers” or Wallasellers” and unlike other online classifieds it enables you to instantly chat with the person you are buying from or selling to in order to ask questions or make requests.  Items are listed based on location with the radius expanding the further you scroll, all you have to do is just snap a picture of what you want to sell, give it a fair price and wait as all your clutter turns to cash!

 

The world is moving more visual. What visual TWIST could your brand take advantage of to stand out and simplify your customer’s experience?

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“Brand School’s guidance and support has helped grow my business to new depths of expansion, creativity and financial worth… and keep it growing and transforming to passionately share what I love with others.” – Deborah Coulter, deborahcoulterartflow.com

About the Author: Courtney Elaine Glynn

Courtney is a senior in college studying psychology with a background in international relations and diplomacy. Blazing her own trail in the suburbs of New York, she is a self proclaimed renaissance woman of sorts; spending her time as an intern, personal assistant, small business manager, cooking instructor and aspiring writer.

Want to now more ? You can contact her at: courtneyelaine12@gmail.com

Interested in guest blogging for BrandTwist? Contact jamie@herculiz.com.

 

Five Brand-Marvelous Ideas for Mother’s Day

It can be challenging to come up with a gift idea that is thoughtful, meaningful, fun and unique for mom on Mother’s Day. We’re here to help! Check out these brands we love, and that mom will love receiving.

Box up a bundle of goodies with a Birchbox  It’s difficult for active mothers to get into stores to sample new products. So why not make it easier for her and bring those samples directly to mom’s door? Birchbox does just that. Birchbox bundles several samples of cosmetics, skin care items, bath, beauty and lifestyle products all into a beautiful Birchbox and delivers it directly to mom’s doorstep. (and they have a line for men too… Father’s Day is right around the corner! Check out the men’s Birchbox in our Father’s Day post ) Read more about what we feel drives the success of the Birchbox brand here.

 

Hire a rabbit to take on a task with Taskrabbit – A mom’s life is busy, busy, and… did we say busy? There’s always some task that she doesn’t have time to complete. She would really appreciate a helping hand. TaskRabbit is all about getting the job done.  This company has experts in just about every field who are ready to take on mom’s request, and as their tagline promises, to help mom go “From To-Do, to Done.” Interested in how Taskrabbit built a succesful brand? Read more here.

 

Ch-ch-ch-changes through chocolate! Chocolate is always a welcomed gift, but when it’s fun, meaningful and connects you to the world, it’s even better.  Each sweetriot chocolate candy purchase supports sustainable cocoa farming, native and local farmers, and the emerging artists community by featuring works that embrace sweetriot’s culture on the candy wrappers. A sweetriot gift purchase does more than simply satisfying mom’s chocolate craving. Want to know more about the secret to sweetriot’s sweet branding success? Read about it here.

 

Take mom on a fabulous get-away –  Treat mom to a fabulous weekend away full of local flavor by celebrating at a unique hotel. Discover a new city together – and build memories that will last a long time. The  Provenance Hotels are a great boutique collection that offer wonderful decor and  authentic local touches in some very cool US cities. How can your brand cash in on the trend to hyper local? Read more here.

 

Support mom in growing her business. Is your mother an entrepreneur, small business owner, artist, performer, or freelance contractor? Here’s a way to help her take her business and brand to the top! Brand School is our highly effective, premier branding program that will give her the tools and insight she needs to grow a stronger personal, career or business brand. To get more information about the next session and a one-on-one Brand Health Check Strategy Session, please click HERE.

This Holiday, Go on a Brand Safari!

Here’s a way to make tedious holiday shopping a bit more palatable.

While your trudging around the malls and stores this holiday season,  don’t look it as a chore, look at it as a brand adventure.

Or at very least… brand research.

Notice which shops have the longest lines, what branded shopping bags are people walking around with.

Ask the shop keepers about the hottest items.

And make a mental note of what people are wearing.

Take your flip cam or a notebook and write it down.

Think about t what trends are revealed by these facts.

And then reflect on how these can be applied to your brand.

Smarter Spending and the Joy of Less

I’m a marketer so of course I want people to buy things.

Like (Virgin) mobile phones and domestic and trans-Atlantic flights for example.

But as we approach another “Black Friday” holiday shopping season kickoff…

Part of me can’t help but think – do we really need all this stuff that’s being advertised?

You may recall a very unfortunate incident when a Wal-Mart employee was actually trampled to death at Wal-Mart during this day.

What could have been so crucial to buy that worked people into such a mob frenzy?

For the last year I’ve been taking a new approach to spending and loving it.

I call it the Joy of Less. I wrote about it last summer.

It started with the onset of the Recession. Like many people, with uncertainty looming, I felt a need to save more and to be more careful with my spending.

But what started as an act of deprivation soon turned in to a source of joy.