Does Sex (Always) Sell?

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I’m just back from a wonderful (dare I say “sensual”)  vacation in the South of France.

The weather was warm, the nights were long and, in general, our time was  spent in a relaxed languid and indulgent mode.

Our days and nights were a continuous feast of fragrant, heady wine and mouth-watering  local delicacies: mussels fresh from the Mediterranean sauteed in garlic, ripe figs picked right from the local trees, creamy gelato in inspired flavors and crepes dripping with chocolate…

So with all this rampant hedonism, you think an advertising message using sex as it’s theme would automatically hit a positive note, right?

Well, um no.

This Orangina ad was everywhere, using various wild animals in anatomically “interesting” portrayals.

And as much as my thirst was piqued by the 90 degree days…these ads for the popular carbonated beverage, in my opinion, just fell flat (pun intended).