Re-energize your business with Brand School Summer Session. The best of Brand School Master Class’ core principles in less time so you’ll hit the ground running in the Fall for better business results. Apply HERE for your Free Brand Health Check to see if you qualify (pre-qualification necessary).
This post, Sharpen Your Digital Fluency to Win the Job, is another in our series providing insight and action steps for those seeking a career in branding. Julie Cottineau gives her top tips and shares insights from her 25+ years at great companies such as Grey, Interbrand and Virgin. You can read more entries in this Career series HERE.
Part of the appeal of hiring someone in their 20’s is that the hiring manager (often someone in their 40’s or 50’s) believes that you are a Digital Native and that you will help them decipher Instagram from Pinterest and everything in between.
I meet marketing students all the time who say, “I’m not really that into social media.” Well here’s my advice… Get into it. Fast.
If you are interested in branding or marketing, you need to be fluent in Social Media. Not as someone posting vacation pics and snaps of wild karaoke nights – but as someone who understands and appreciates the power of social media to connect with people, create dialogue and build brands.
The latest “hot” social channel may fluctuate or evolve over time (personally I think there is a whole generation of tweens who are going to be more loyal to Instagram then Facebook) but two-way relationships – engagement marketing – are here to stay. And you need to know your Tumblr from your Twitter and how to use it for brands you will be helping to build.
So what’s a budding brander to do? Does this mean you have to become an uber blogger or tweet 24/7? No, but you do need to be able to demonstrate digital fluency:
- Be prepared in interviews to talk about what brands and branding experts you follow on Twitter.
- Reach out to experts and agencies through their blogs/twitter accounts. Leave positive, insightful comments. These budding relationships could help you down the road in your job search.
- Make sure you have a professional presence on the major social media such as Linkedin and Twitter, and make sure your profiles are up-to-date
- If you have a Linkedin or Twitter profile, make sure you include a professional, friendly picture. None of those grey portrait outlines or generic blue eggs. They communicate that you are not really committed.
- And think about starting a blog or a twitter account dedicated to branding, marketing, and/or creativity. No one but your mom may read it at first, but it you post or tweet fairly frequently, it will eventually come up when prospective employers Google your name – and it will show that you are serious about the field.
Want to start increasing your visibility right away? Apply to be a guest blogger for BrandTwist. We’re always looking for great student and guest authors for our blog. Interested? Just send a brief synopsis of your blog idea along with a sample paragraph to Jamie@BrandTwist.com and we will contact you within one week to let you know if your blog idea has been accepted for further development.
BrandTwist does not pay for guest blog content, but we will provide you with a byline that includes your bio and contact details. This is a great platform to reach other people who are passionate about brand. Who knows… maybe your future employer will see your blog post and call you for an interview!
Hone your skills. Brand School, our highly effective, premier branding course, will give you the tools you need to develop your branding skills. Receive more information about Brand School’s next session and get free brand-building tools and tips when you join our mailing list.“Brand School helped me get clear on my messaging and my brand. Now my clients know exactly what it is I bring to my classes.” – Josh Pais, Actor and Founder of Committed Impulse, creativity workshop
This post, So You Want to Work in Branding. Here’s My Advice… is the first in our series providing insight and action steps for those seeking a career in branding. Julie Cottineau gives her top tips and shares insights from her 25+ years at great companies such as Grey, Interbrand and Virgin. You can read more entries in this Career series HERE.
One of my favorite things about spring is – STUDENTS! Every April I get to spend time with undergraduate and graduate students at both Cornell and Columbia – two great universities where I’ve had the good fortune of teaching as an adjunct professor. I also get to connect with students in my own online program, Brand School.
During and after my visits to campus, I receive dozens of questions about pursuing a career in branding touching on a wide array of topics such as: “How do I grow and manage my personal brand?” “Is it better to work at an agency or client-side?” “How do I break into the branding business?”
I’d love to be able to sit down and speak one-on-one with each student about his or her concerns. But unfortunately, my schedule is full to the brim with my brand consultancy BrandTwist, my Brand School program, and two full-time students of my own (a 6th grader and a 10th grader).
But the career concerns of my students are so important; I simply could not let them go. And thus began the foundation for this blog series, So You Want to Work in Branding. Here’s My Advice… This series is designed specifically for those considering a career in branding. I give my top tips and share with you my insights from over 25+ years at great companies such as Grey, Interbrand and Virgin. If you are curious, you can read more about my background here.
If you are considering a career in the branding industry, this series is about YOU. The more input you share about your concerns, questions and issues, the more meaningful information I can provide. Leave your input in the comments section below – that way other students (who probably have similar questions) can also join in and benefit from the conversation.
Please realize the point-of-view I express in this blog series is based solely on my own experience. There is no one right way to go about building a career in branding – but that’s part of the fun of it.
WHERE DO I START?
This blog series is a great place to start your process.
Speak to as many people as possible in the industry.
Always have your contact information readily available (yes, we still use actual business cards!). And be ready with a short elevator pitch about your credentials and what makes you a desirable hire. You can read more about honing your elevator pitch here.
Consider the relationship you have with your teachers, professors, and counselors as a wonderful resource. They may have direct referrals for you or give you ideas on where to network.
Additional powerful resources are college club, alumni and fraternity or sorority connections.
GET NOTICED ONLINE
One thing you can start to do right away to flex your branding muscle and increase your visibility is to be a guest author for industry blogs. BrandTwist is always looking for student and guest authors for our blog. Interested? Just send a brief synopsis of your blog idea along with a sample paragraph to Jamie@BrandTwist.com and we will contact you within one week to let you know if your blog idea has been accepted.
Check out the BrandTwist blog list of categories we cover (to the right) and view the latest guest blog posts here.
BrandTwist does not pay for guest blog content, but we will provide you with a byline that includes your contact details. This is a great platform to reach other people who are passionate about brand. Who knows… maybe your future employer will see your blog post and call you for an interview!
JUST ONE MORE THING
You may be tempted to charge ahead with a full-court press when you start to contact your resources and associations, but I urge caution here. There are effective and ineffective ways of making yourself noticeable and accessible. We will cover many of the do’s and don’ts throughout the rest of this blog series, so please stay tuned!
I look forward to sharing with you and hearing from you! Feel free to share this post with any friends you think could also benefit from a smarter job search.
Here’s the next post in the Career series: Network More Effectively to Land the Job.
“Julie’s active participation in Brand School and feedback was amazing and helped a LOT. I received great value from this program.” – Leslie Hughes, PUNCHmedia
Brand School, our highly effective, premier branding program, will give you the insight and tools you need to get the job done. Receive more information about Brand School’s next session and get free tools and tips when you join our mailing list.