New Twists on Playing With Your Pets


There are many times when we have to leave our beloved pets home alone, bored and often anxious. We love our pets and want to take good care of them but day care boarding, pet walkers and sitters require advanced vetting, scheduling and are costly. What loving pet owners need is a TWIST that’s convenient and affordable to help monitor, interact with and entertain their pets while away from home. Welcome Petcube and PlayDate, two new pet care innovations that twist high-tech and mobile know-how into fun pet sitting solutions.

Petcube gives you the ability to monitor and interact with your pet from your mobile device using streaming video, a two-way audio stream and speaker, motion and sound detection, and a laser for added game-time fun. It also serves as a room monitor, providing an extra dose of home security. Even if you don’t own a pet, but are a pet lover – you can join the Petcube community. When you download the app you can interact and play with other’s pets or shelter pets.

With PlayDate you can actually play fetch with your pet by operating a rolling smart ball that you control from your mobile device. You can watch, record video and capture pictures of your pet interacting with the ball. There’s a microphone and speaker so you can hear one another, and a squeaker for added fun. Everything your dog or cat needs to be entertained and for you to feel reassured.

Pletcube’s and PlayDate’s developers took an old problem and looked at it from a new angle – They TWISTED high tech with warm and fuzzy to create solutions that every pet owner can use. How could you twist with a bit of readily available technology to solve a problem your customer’s facing?

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

A Travel Twist for Pets


Every pet owner who travels – and can’t bring their pet along – knows how inconvenient it can be to deal with the scheduling around boarding their pets. Most conventional pet boarders aren’t open 24/7 for drop off and pick up, which means extra boarding days for your pet, extra time off work and extra expense for you. But, what if you took a pet boarding & grooming facility put it right at the airport, kept it accessible 24/7 and offered terminal shuttle service and discount airport parking?

You’d have THE solution to every traveling pet owner’s need… and you’d have the hottest growing trend in pet boarding being offered by businesses like Now Boarding and Pet Paradise  – Airport Pet Hotels.

They conveniently place hotels for people at airports, why not for people’s pets?

“We’re running a hotel, but instead of people, we check in dogs, cats, the occasional pot-bellied pig and, once, some llamas.” says Pet Paradise Founder Fred Goldsmith.

How can you make your service or access to your business more convenient? Take a look at where you are not – and consider why you should be there.

Brand School takes a look at best practices of successful businesses and shows you how to twist and apply them to grow your brand. Learn more about what our Brand School Faculty can do for you HERE.

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“Julie gave great examples in Brand School that inspired me to think outside the box. I especially appreciate her attention to everyone’s brands and her insightful comments. Thank you!” – Jamie Lacroix, Marketing Department for a Non-profit