Professional Women of Putnam, NY presents “5 Ways Women can Rock at Branding” an interactive workshop for entrepreneurs covering how to reach more clients, generate creative business thinking, make powerful connections, and collaborate to build a stronger brand.
Home delivery is nothing new. But Bud Light is adding a new TWIST by delivering a surprise experience to your door within minutes. With one click of the Bud Light Button App, Anheuser-Busch will be delivering your beer plus random surprises – anything from branded gear to a DJ ready to rock your gathering.
With this twist Anheuser-Busch stays right on-brand to connect with Bud Light’s social, party-going and techno-savvy market, which is also reflected in their marketing hashtag #UpForWhatever
Look for new ways to surprise and delight your customers. A little SWAG is always appreciated – but think outside the box to offer something unexpected. Consider also using a hashtag to reaffirm your brand promise throughout your social media channels.
Knowing what really moves and inspires your ideal customer is essential to getting your brand into their life. Brand School Master Class gives you the tools you need to zero-in on your ideal customer and create the TWIST that will take your business further. Enrolling now HERE.
“Brand School was helped us set structure to our process, define our target and recognize our customer’s motivations. We were able to create timely taglines and better define our branding campaigns.” – Randi Curhan, Development Coordinator for Redwood High School Foundation, Non-profit
This 3-hour live workshop will give you the tools and techniques to help your business stand out – no matter how large or small or what category. We’ll show you how to turn your personal TWIST into professional success and take what’s unique about you and make it into the thing that differentiates your business and brand.
We are excited to bring you this series of podcasts from Social Media Expert and Brand School Social Media Faculty Advisor Stacey Harris. This is a free series of talks with BrandTwist Founder & CEO Julie Cottineau about how to make your brand really stand out. They discuss ways to make branding decisions easier and how to take what the big brands do and apply their twists to your brand to build stronger, more profitable businesses – even in a crowded marketplace.
Stacey is a Brand School graduate and we are really excited to now have her as a member of the Brand School Facutly. Stacey’s site, TheStaceyHarris.com, is full of social media marketing insight, podcasts featuring chats with business experts, and courses to help you get more bang from your social media effort.
SO GET READY for tons of branding, marketing and business innovation takeaways – listen to the podcasts here:
Brands That Stand Out with Julie Cottineau – Episode 101
Better Branding with Julie Cottineau – Episode 27
TAP INTO THE KNOWLEDGE
Connecting with other business owners or entrepreneurs is an effective way to keep your business ideas fresh. In Brand School Master Class you connect with an exclusive community of like-minded business owners and entrepreneurs that support one another and share inspirations to stay on track and bring fresh ideas to market. We’re enrolling now. See if your brand qualifies.
“Working with Julie is an invaluable experience and a really great use of resources because it opens up so many doors and affects so many areas of your business.” – Sarah Hinawi, Executive Director, The Purple Crayon Center for Learning and Innovation
Nonprofits and small businesses have big challenges getting brand attention. An innovative TWIST can go a long way toward getting your brand recognized and embraced.
Take a look at this clever TWIST from nonprofit FARE (Food Allergy Research & Education nonprofit). Halloween is a particularly dangerous holiday for children with food allergies, so FARE found a clever way to get attention. Instead of simply broadcasting an awareness campaign, they added this TWIST: They used an iconic color to break through. They also drove engagement by inviting user participation.
Families wishing to be identified as “food allergy friendly” were invited to place a teal pumpkin on their doorstep or a computer print out on their window to identify their house as one that hands out out allergy-safe treats like toys, puzzles, games, or books,
They made it easy for kids to get involved by offering free downloads of promotional materials like pumpkin templates.
While the teal pumpkin idea was not specifically influenced by Tiffany’s (Teal has always been the identified color of food allergy awareness) We love the inspirational TWIST that a teal pumpkin is like a Tiffany’s box, which means that when you see it, you immediately know something special awaits.
What can your small business or non-profit TWIST with to create more impact and more engagement?
At Brand School, the premier brand-learning program for small businesses, nonprofits and entrepreneurs, we don’t simply teach you the brand facts; we invite you to become an active participant. You have access to an exclusive group of like-minded business owners who support and encourage one another. Find out how your business can benefit from Brand School HERE.
“Brand School’s guidance and support has helped grow my business to new depths of expansion, creativity and financial worth… and keep it growing and transforming to passionately share what I love with others.” – Deborah Coulter, deborahcoulterartflow.com