Beware of Religious Fanatics and Clever Marketing


This pamphlet gives further support to Marshall McLuhan‘s statement that “the medium is the message”.

While I in no way support the Jews for Jesus organization that publishes and circulates this pamphlet, I do have to (begrudgingly) tip my hat to their marketing prowess.

To get a pamphlet that reads “Beware of Religious Fanatics Handling Out Pamphlets” from a group that many consider fanatical and that is indeed handing out pamphlets…well pretty clever way to address the issue head on.

It certainly made me pick up and read the pamphlet.

While my views on their beliefs have not changed after reading the piece…I have to give credit where credit is due.

I would love to see more brands turn their perceived weakness into a point of engagement and to make more clever use of traditional mediums.

That’s my point of view. What’s your twist?

How have you seen brands use the “medium as the message” in new and interesing ways?

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