Let’s Make Money Like There is a Tomorrow

It’s Earth Day and I am speaking at Bentley Time Leadership Forum on the topic of  Accountable Leadership and the business of healing our world.

This is the first time I’ve spoken explicitly on the topic of Virgin and Accountability and it coincides nicely with the publication of Virgin Group’s Corporate Sustainability and Social Responsibility Report.

In case you are not in Waltham today, here are the highlights of my talk. I’m looking forward to some healthy debate on the topic.

Big Caveat… I am not a sustainability expert (and was not intimately involved in writing the Virgin report), so I am attacking this from more of a branding/marketing angle. If you are looking to discuss carbon footprint, greenhouse gasses and the benefits of local vs. global sourcing… you may want to move on.

If you are curious about what guides Virgin’s approach and could be applicable to other brands looking to build, beef up or benchmark their efforts in this area of “green,” please read on.