The Ying and Yang of Powerful Brand Stories – Free Webinar Replay

Finding the balance between your business’ visual and verbal communication is essential to presenting a solid brand identity and building consumer comfort and loyalty. The smoother and more consistent you are in presenting your brand’s promise the more comfortable your ideal customer will feel when interacting with you – and the more likely they will be to stick with you as a loyal brand ambassador.

But how do you know which “tone” defines your type of business? How do you map your visual images with your language to tell your brand story with the right feel and attitude?

Recently BrandTwist Founder & CEO Julie Cottineau joined Rebecca Swift, Head of Creative Planning at iStock, to present a free webcast, “The Ying and Yang of Powerful Brand Stories,” on visual and verbal branding.

Click on the video, above, to learn how to:

  • Get your brand noticed by creating a compelling story
  • Use pictures and language to engage your market
  • Search more effectively to find the perfect image
  • Arrive at a verbal and visual balance to help your business succeed.
  • Identify the three main “tones” that resonate with customers, and know which one is right for your business.

The positive responses and feedback we’ve received has been overwhelming and we send a big thank you to all who shared their comments.

We’re thrilled that iStock has generously made this free webcast replay available…. AND DON’T MISS OUT ON MORE:

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SIGN UP ON iSTOCK FOR MORE webinars, inspiration and great visual content to support your business and brand.  Sign up HERE. 

 

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You could receive a BRAND ASSESSMENT one-on-one strategy session with Julie Cottineau. Fill out the form to see if your brand qualifies, HERE .

 

Enjoy the webcast and valuable branding and marketing insight and please share it with friends or colleagues who you feel might benefit.

 

 

March Madness – Instant Replay

This webinar series replay offer has expired. Sign up to receive our email to stay up-to-date on more  free webinars, replays and additional tools and tips to grow your business and your brand.

Due to an overwhelming number of requests from webinar attendees who wanted replays, Brand School is making available – for a limited time – a rebroadcast of BrandTwist founder Julie Cottineau’s webinar series, Brands That Twist. This live, interactive series originally aired earlier in March, 2013.

If you missed out on the live broadcasts, you now have another opportunity to receive the tips and tools that will help you begin building a stronger brand.

In this series on brand building, Julie gives you clear and actionable steps that you can start using right away to help boost your business, build a stronger brand, and make a bigger impact in your market. You’ll receive a taste of what Brand School covers in more depth.

In addition, you can receive a $100 discount off the tuition of the April 2013 online session of Brand School which starts April 15th, when you enroll by March 31st.

Both the rebroadcast of the Brands That Twist webinar series and the $100 discount off Brand School offer EXPIRE SUNDAY, MARCH 31, 2013 at MIDNIGHT.

To learn more about Brand School please visit: BrandSchoolOnline.com.

Enjoy the webinars!

Note: The “free seat at Brand School give away contest” Julie refers to in these rebroadcasts is over.

TWST YOUR WORDS: Leverage Verbal Identity to Shine

Tools and techniques to help you to use words: names, taglines, packaging copy and tone of voice to help your brand make some noise and be heard.

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THINK DIFFERENT: Innovation With a Twist

Boost your business with innovative and creative ways to look at old problems from new angles that will ignite new ideas and gain loyal brand fans.

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SMALL BRANDS – BIG IMPACT: Lessons From Brands That Twist

See how small brands are innovating, creating big ideas and standing out in their markets. Take away actionable steps to help your brand shine.

This webinar reply is no longer available. Sign up to receive our email to watch for more events like this coming soon.

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Click here for more about Brand School, our highly effective, premier program to help you build your brand to grow your business.

The Power of “We” in Customer Service

Here’s a little anecdote from a shopping experience I had yesterday that shows how a subtle difference in language can really effect a brand experience.

My daughter broke her backpack and I went shopping for a new one. This is not an easy task by the way – three quarters into the school year the selection is very limited. It’s like trying to find a 4th of July sparkler in November.  Anyway, I digress…

I went into several brand name shops in my local shopping area, frantically searching for the back pack, and I noticed something really important in visiting  two stores back to back.

The sales clerk at store number #1 (Burlington Coat Factory)  told me THEY don’t carry backpacks right now. The “THEY” she was referring to was the store she worked at. The employer paying her check. By using this pronoun it was clear to me that she didn’t really consider herself part of this brand. I love Burlington Coat Factory for its great selection and low prices but I was dismayed by this attitude.

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The sales clerk at store #2 (DSW-Designer Shoe Warehouse) – also wasn’t able to help me find what I was looking for. But she said “I am sorry, WE don’t have backpacks in stock right now”. This subtle difference from “THEY” to “WE” told me that she realized that she was indeed part of the DSW brand. And my experience shopping there has been consistent, the sales clerks will spend a lot of time with you trying to help you find just the right pair of tall black suede boots size 9 (just for example).

Semantics? I don’t think so. I think a brand’s ability to deliver great customer service is linked to its ability to make its employees understand and feel that they are the brand. There is no “THEY” –  there is only “WE”.

Do your employees understand this distinction? Are they taking ownership of your brand?

Building a strong brand culture and delivering on your promise at every touch point – including employee interactions – may not always be as easy as it sounds. We understand the challenges in creating a strong, clear and more profitable brand. Brand School is our highly effective, premier branding program that will give you the tools you need to develop your brand and use it to make your business thrive. Receive more information about the next semester and also receive free brand-building tools and tips when you join our mailing list.

Please also check us out on Twitter and Facebook for more insight and discussion on branding.

“Quality information. The value is priceless. I loved every minute of it! I’ve recommended Brand School to industry friends and colleagues.” – Barb Wanzo, Non-Profit Homeowner Services