Finding the balance between your business’ visual and verbal communication is essential to presenting a solid brand identity and building consumer comfort and loyalty. The smoother and more consistent you are in presenting your brand’s promise the more comfortable your ideal customer will feel when interacting with you – and the more likely they will be to stick with you as a loyal brand ambassador.
But how do you know which “tone” defines your type of business? How do you map your visual images with your language to tell your brand story with the right feel and attitude?
Recently BrandTwist Founder & CEO Julie Cottineau joined Rebecca Swift, Head of Creative Planning at iStock, to present a free webcast, “The Ying and Yang of Powerful Brand Stories,” on visual and verbal branding.
Click on the video, above, to learn how to:
- Get your brand noticed by creating a compelling story
- Use pictures and language to engage your market
- Search more effectively to find the perfect image
- Arrive at a verbal and visual balance to help your business succeed.
- Identify the three main “tones” that resonate with customers, and know which one is right for your business.
The positive responses and feedback we’ve received has been overwhelming and we send a big thank you to all who shared their comments.
We’re thrilled that iStock has generously made this free webcast replay available…. AND DON’T MISS OUT ON MORE:
SIGN UP ON iSTOCK FOR MORE webinars, inspiration and great visual content to support your business and brand. Sign up HERE.
You could receive a BRAND ASSESSMENT one-on-one strategy session with Julie Cottineau. Fill out the form to see if your brand qualifies, HERE .
Enjoy the webcast and valuable branding and marketing insight and please share it with friends or colleagues who you feel might benefit.