6 Graduate Gifts with a TWIST

It’s officially graduation season, and the pressure to find the perfect gift is on. Whether it be high school, college, or a pursuit of other higher education, your graduate has worked hard. Keep reading to discover brands and products with a TWIST that your graduate will love.

Ban.do Planner and Stationery

Ban.do planner and stationery

Many schools provide their students with a planner with space for schedules and notes, but what these planners lack is personality. Ban.do is a stationery brand that specializes in planners with a TWIST. They come with fun stickers, and each monthly page is adorned with artwork by independent artists. Give the gift of practicality with style, and help your college freshmen stay on top of their studies, and your newly minted adults a way to keep track of their appointments. Get it here.

A Guide to Adulting

Grow the F*ck Up by John Kyle

Just because they’ve graduated, doesn’t mean that they know how to navigate the world just yet. Instead of throwing them into the unknown, nudge them in the right direction with a hilarious guide to adulthood and doing things on their own. From useful tips like how to do laundry to financial advice about credit cards and loans, John Kyle’s got adulting with a TWIST covered with Grow the F*ck Up.

Travel

FlightGiftCard

One of the major limitations of traveling is the cost. Traveling is a great way for your giftee to experience the world and all of its cultures. Flight tickets can be expensive, so knocking down some of that expense will have your grad feeling grateful. This is super helpful for those grads planning a semester abroad.

While some airlines have their own specific gift cards, FlightGiftCard is a great TWIST on limitless travel because they can choose from over 300 airlines to get to their dream destination.

MUJI

MUJI

If you’ve ever walked into a MUJI flagship store, you know that the brand brings minimalism to a new level. MUJI’s simplistic design in everything from their refillable pens to their storage units appeals to those who want a clean look for their home. If your graduate is moving into a not-so-spacious college dorm or their first adult apartment, MUJI is the spot to take organization to the next level with a minimalist TWISTall with an affordable price tag.  Check out the MUJI website here.

Urban Outfitters

Urban Outfitters

For the past couple years, items deemed “vintage” have been trending. Old-school favorites like the record player and film cameras have made a comeback, and Urban Outfitters is a retail store that has played a role in the revival. Feed your own nostalgia, and give your grads a gift of timeless cool with a modern TWIST.

The Personal and Professional TWIST

TWIST: How Fresh Perspectives Build Breakthrough Brands by Julie Cottineau

Give your grad the gift of getting noticed. Standing out in the bigger pond of college or the competitive job market is important to embracing all of the opportunities in front of them. Help them advance in both their personal and professional life with a signed copy of Julie Cottineau’s TWIST: How Fresh Perspectives Build Breakthrough Brands. Add a personal touch by including their name in the order for the dedication.  

If your grad isn’t all that into reading, or you’d like to help expand their knowledge even further, consider a BrandTwist Personal Brand Plan. Maximize their potential with this 30-minute strategy session that will help your grad to seize the opportunities that they deserve, and distinguish them from the rest of the pack.

This post was researched and written by our own BrandTwist intern and soon-to-be graduate Mijyo Sasaki. She is a graduating senior at Dobbs Ferry High School who will be attending RIT in the fall to pursue International Business and Marketing, and has a passion for the fashion industry. Thanks Mijyo! We love your TWISTS and wish you all the best in college.

Honing Your Target Workshop

POSTPONED DUE TO WEATHER – STAY TUNED FOR RESCHEDULE DATE. THANK YOU! Join Julie Cottineau, BrandTwist CEO & Founder, Former VP of Brand for Virgin for an in-person, interactive branding workshop. Learn to identify your most profitable targets, what they need, how to reach them and how to create loyal fans. Perfect for the small business owner, entrepreneur or non-profit! $15 members. $20 non members. Must pre-pay. Includes appetizers + cash bar.

Performance Wear with a Laid Back TWIST

outdoor-voices

Everyone knows how important exercising is to living a healthy lifestyle- but honestly many of us would rather sit on the couch with a pint of double fudge chocolate than train for a marathon- we feel defeated if we don’t confirm to the “ultimate athlete” image of many fitness brands.

Outdoor Voices is disrupting the fitness industry by literally “freeing fitness from performance.” The technical apparel brand creates stylish and flattering active-wear for everyone. Outdoor Voices believes in “doing things”, whether it’s going for a jog, riding a bike, or walking your dog. The brand engages consumers and allows them to write their own definition of fitness.

It all stems from the brands founder, Tyler Haney, who was recently featured in Forbes “30 under 30.” The 28-year-old powerhouse attended Parsons School of Design, and by TWISTING her love of staying active and simply “doing things,” she was able to build a truly iconic brand in just three years. Her TWIST allows Outdoor Voices to stand out amongst giants like Nike, Under Armour, and Adidas, who instill a typical “go hard” and “beast mode” mentality.

Tyler told Fashionista “We talk a lot about OV being the hiking buddy that brought the snacks.” Her spot-on perspective of the industry, and her undeniable passion drives Outdoor Voices to dominant success.

Headquartered in New York and Austin, Outdoor Voices brought in over 22.5 million in venture capital, and the community continues to explode across the nation. The future is looking extremely bright for this brand with a TWIST.

Is your brand pushing a traditional viewpoint or lightening up and letting consumers define their own ideal benefit? Think outside the box and TWIST to break away from competition.

david scherzer

David Scherzer is a 24 year old marketer and copywriter, who puts a narrow focus on storytelling. He obtained a bachelors degree in media studies at CUNY Queens College, and continues to exercise his marketing-muscle and work with some of the industries greats. Not to mention, he’s a massive soccer fan. Chat with him at davidascherzer@gmail.com. Or connect on LinkedIn.

 

Twist angle white

Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

How Twists Grow Business

Screen Shot 2017-03-23 at 4.59.10 PM

This is a replay of Julie Cottineau’s webinar presented to UPenn students and alumni on how to use branding to grow business. A lively Q & A session followed. This is loaded with helpful TWISTS, tools and takeaways for business owners of large to small businesses, non profits, or personal brands. You can hear the replay HERE. 

Twist angle white

Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.