The One Simple Thing You Can Do To Get 10x More Opportunities On LinkedIn

Did you know that when people Google your name, LinkedIn is one of the highest ranked sites? Do you want to know you how you can get more for your business out of one of the largest job searching and business networking, marketing and branding sites in the world? In this series on Linkedin, guest blogger, Leslie Hughes, Principal of PUNCH!media, Professor of Social Media and corporate trainer, shares her insider tips. Read more about Leslie and her SPECIAL OFFER for Friends of BrandTwist, below.  If you would like to be a guest blogger, please contact Jamie@herculiz.com

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When was the last time you updated your status on LinkedIn?

Did you know that LinkedIn now has over 300 million members in over 200 countries? It’s THE business network for professionals.

Updating your status at least ONE time per week will give you 10x more opportunities because you’re staying top-of-mind and positioning yourself as an expert.

You may think “It’s all been said before” or “I don’t want to bug my connections”.

But, when you share quality, relevant, timely information, your connections will love you for it.

Here are 3 kinds of status updates that you can share:

  1. Write a short & sweet tip that can help your audience do something. If you can direct them to your blog for more information – even better!
  2. Share the latest article that you’ve read that you just know your target audience will love. Add your own comment to share which point(s) you liked the most.
  3. Announce that you will be at a particular conference and ask your connections “See you there?”

Remember to keep it professional. Don’t include a Sudoku challenge or announce that you’ve had a muffin for breakfast.

Take Action Now: Do you have any other suggestions for great LinkedIn status updates? Please share!

This guest post about Linkedin from Leslie Hughes of PUNCH!media is part of our Social Media blog series. 

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Leslie Hughes is the Principal of PUNCH!media, Professor of Social Media and corporate trainer.

With over 15 years in both traditional and digital marketing and sales, Leslie has helped clients such as The Children’s Wish Foundation of Canada, Prozac (Eli Lilly), The Canadian Institute of Business Valuators as well as Guardian Life Insurance Company of America to showcase their brand properly, connect with quality leads and convert business.

From strategic Social Media development to crafting the perfect LinkedIn Summary for executives, Leslie and PUNCH!media helps you to build buzz for your business.

Would you like to know more about how build a stronger Linkedin profile to make a fantastic first impression and grow your business or career? Check out PUNCH!media’s Linkedin Training program, designed for the busy professional and gets right to the nitty-gritty of the essentials.  Leslie has generously made a special discount offer available for Brand School members and BrandTwist friends. To receive more about this special offer, click HERE today, and don’t forget to use the coupon code BrandSchool to receive your savings!

More posts from the Linkedin series HERE.

Leslie is a proud graduate of the inaugural first class of Brand School by BrandTwist and can be reached at leslie@punchmedia.ca.

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The #1 Reason You Should NOT Connect With EVERYONE On LinkedIn.

Did you know that when people Google your name, LinkedIn is one of the highest ranked sites? Do you want to know you how you can get more for your business out of one of the largest job searching and business networking, marketing and branding sites in the world? In this series on Linkedin, guest blogger, Leslie Hughes, Principal of PUNCH!media, Professor of Social Media and corporate trainer, shares her insider tips. Read more about Leslie and her SPECIAL OFFER for Friends of BrandTwist, below.  If you would like to be a guest blogger, please contact Jamie@herculiz.com

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I’m a firm believer that quality always trumps quantity.

You don’t exchange business cards without a conversation, so why would you accept someone to be a part of your online Rolodex if you haven’t chatted with them first?

When you refer business, you typically you know, like and trust them. You tell your friends and family that a particular company did a great job and you were satisfied with the results.  Have you ever referred a company you didn’t know or trust?

It only takes a few moments to connect with your connections and deepen your relationships.  Here are two steps to ensuring success:

Step 1: Personalize Your Invitation To Connect

When you are making a new connection, ALWAYS be sure to send a personalized note to remind them how you met or let them know why you wish to connect with them.

You may notice on their profile that you went to the same school or perhaps you know someone in common.  This can help turn a cold call

into a warm introduction. Remember, we are more likely to buy from people we know.

Step 2: Respond To Your Invitation Requests

When someone simply sends you the standard “I’d like to add you to my professional network” request, I will often reply with:

Thanks for your invitation to connect. Can you please refresh my memory as to how we know each other?”

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Or

Thanks for your invitation to connect. I don’t think we’ve met yet. I would love to know more about you and your business. I’d love to get together for a coffee. Would next Tuesday at 10:00 a.m. work for you?”

This way, you can get to know your connection better or if they don’t respond, you’re not adding a stranger who likely won’t refer business to you anyway.

The easiest way to reply without accepting is by using the app on your smartphone or tablet (see image) or learn how to respond in 4 steps via desktop visit: How to Respond to Linkedin Invitations. 

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Take action now: Did you find this tip useful? If so, be sure to share with your colleagues and friends.

This guest post about Linkedin from Leslie Hughes of PUNCH!media is part of our Social Media blog series. 

Leslie2014highresHeadShot

Leslie Hughes is the Principal of PUNCH!media, Professor of Social Media and corporate trainer.

With over 15 years in both traditional and digital marketing and sales, Leslie has helped clients such as The Children’s Wish Foundation of Canada, Prozac (Eli Lilly), The Canadian Institute of Business Valuators as well as Guardian Life Insurance Company of America to showcase their brand properly, connect with quality leads and convert business.

From strategic Social Media development to crafting the perfect LinkedIn Summary for executives, Leslie and PUNCH!media helps you to build buzz for your business.

Would you like to know more about how build a stronger Linkedin profile to make a fantastic first impression and grow your business or career? Check out PUNCH!media’s Linkedin Training program, designed for the busy professional and gets right to the nitty-gritty of the essentials.  Leslie has generously made a special discount offer available for Brand School members and BrandTwist friends. To receive more about this special offer, click HERE today, and don’t forget to use the coupon code BrandSchool to receive your savings!

More posts from the Linkedin series HERE.

Leslie is a proud graduate of the inaugural first class of Brand School by BrandTwist and can be reached at leslie@punchmedia.ca.

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The 3 Key Areas To Brand Yourself Properly On LinkedIn

Did you know that when people Google your name, LinkedIn is one of the highest ranked sites? Do you want to know you how you can get more for your business out of one of the largest job searching and business networking, marketing and branding sites in the world? In this series about Linkedin, guest blogger, Leslie Hughes, Principal of PUNCH!media, Professor of Social Media and corporate trainer, shares her insider tips. Read more about Leslie and her SPECIAL OFFER for Friends of BrandTwist, below.  If you would like to be a guest blogger, please contact Jamie@herculiz.com

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What do Beyonce, Richard Branson, and Mark Zuckerberg all have in common?

They are all personal brands that stand out beyond their original company brand.

Did you know that when people Google your name, LinkedIn is one of the highest ranked sites?

As taught in Brand School’s Master Class: effectively telling your “elevator story” in 1 floor instead of 20 is essential for making a lasting first impression.

You want people to see that you care about your presence and you’ve taken the time to craft a really professional presence.

The 3 areas that you must focus on are:

  1. Your headline
  2. Your professional photograph
  3. Your LinkedIn Summary

Tip: Use Brand School’s exercise on crafting your pillars helps you to define what makes you unique.

Step 1: Your Headline

Your headline and photo create the one-two punch for a knockout first impression.

By default, LinkedIn updates your headline as your current position. Stand out from the crowd by laser-focusing on your 120-character headline to effectively explain your brand story.

Here are two examples:

Example 1:

Your name

Your title: Helping (insert your target audience) to achieve (insert specific results here)

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Example 2:

Your name

Your title: (Insert what yo do). *Your successful accomplishment)

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Step 2: Your Professional Polished Picture

Your bright and shining smile makes you approachable and may refresh someone’s memory if they’ve forgotten your name.

Ensure it’s a photo of you – alone. No pictures with pets, babies, wedding photos, or cartoon avatars.

Step 3: Craft A Creative Summary

Your LinkedIn Summary is the perfect place to share your accomplishments without sounding arrogant.

Here are some top tips:

  • Write your LinkedIn Summary in 1st person so you appear more approachable (ie. “I am” instead of “Leslie is”
  • Include relevant keywords in the copy and in the specialties section. This will help you rank higher when people search for someone in your field
  • Outline your key target audience. You want people to instantly recognize if you can help them
  • Focus on results and accomplishments. How have you helped people or achieved success?
  • Include a call-to-action: How do you want people to reach you?

Take action now: A 100% complete profile on LinkedIn will provide you with 40x more opportunities, and these three key areas will help you to stand out and become more noticed.

Once you leverage LinkedIn to position yourself properly as an expert in your industry, your profile views will begin to skyrocket and you’ll be sure to receive inbound leads.

This guest post about Linkedin from Leslie Hughes of PUNCH!media is part of our Social Media blog series. Leslie2014highresHeadShot

Leslie Hughes is the Principal of PUNCH!media, Professor of Social Media and corporate trainer.

With over 15 years in both traditional and digital marketing and sales, Leslie has helped clients such as The Children’s Wish Foundation of Canada, Prozac (Eli Lilly), The Canadian Institute of Business Valuators as well as Guardian Life Insurance Company of America to showcase their brand properly, connect with quality leads and convert business.

From strategic Social Media development to crafting the perfect LinkedIn Summary for executives, Leslie and PUNCH!media helps you to build buzz for your business.

Would you like to know more about how build a stronger Linkedin profile to make a fantastic first impression and grow your business or career? Check out PUNCH!media’s Linkedin Training program, designed for the busy professional and gets right to the nitty-gritty of the essentials.  Leslie has generously made a special discount offer available for Brand School members and BrandTwist friends. To receive more about this special offer, click HERE today, and don’t forget to use the coupon code BrandSchool to receive your savings!

More posts from the Linkedin series HERE.

Leslie is a proud graduate of the inaugural first class of Brand School by BrandTwist and can be reached at leslie@punchmedia.ca.

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Finding the Right Job Fit: Large vs. Small

Julie Cottineau gives her top tips from her 25+ years at great companies such as Grey, Interbrand and Virgin in this post, “Finding the Right Job Fit: Large vs. Small” from our series providing insight and action steps for those seeking a career in branding. You can read more entries in this Career series HERE

A question I often get from job-seekers is, “What are the trade-offs of working for a big vs. small company or agency?”

“Does size really matter?”

When deciding between a boutique ad agency, a global one, a major mass-marketer client or a small start up, there are definite pros and cons of each you should consider.

For example, if you have wanderlust, like I did a few years out of college, the bigger the better. I was fortunate enough to spend 3 of my 10-year tenure at Grey Global in the Paris office. This was an amazing, life-changing experience (I met my husband, who is French, while living there). Grey had a fairly established program of sending people around the globe. So while I did have to press to be one of the lucky ones chosen for an international assignment, the program was already well-oiled and very much in place.

I’ve also worked at small agencies when I was first starting out and have found several benefits in the boutique model as well.

These include: 1) access to senior mentors, 2) fewer layers often means more responsibility for juniors and, 3) participation in new business.

On our pitches the entire agency got involved instead of just a small select new business team, and I learned a ton.

But my wisest piece of advice to help alleviate some of the worry over the debate of small vs. large is to prioritize these two more important factors: 1) What account am I working on, and 2) Who am I working for?

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These two factors are more important then the number of employees listed in the directory. A dynamic brand- one that you are really passionate about, even at a relatively small, up and coming Agency or a start up, can teach you a lot and you will invest more time and energy into it – and this will shine through in interviews and your resume as your move on after a while to look for your next opportunity.

Also the right boss – someone who will invest in you, share their wisdom, give you tools, feedback and responsibility- in my opinion trumps any factors of big vs. small. It also doesn’t hurt if he/she also has had experience with both big and small Agencies – so you can benefit from both sides of the coin.

Brand School, our highly effective, premier branding program, gives you the strategies and tools you need to create a  personal and professional brand that’s a fit in any sized company. Receive more information about Brand School’s next session and get free brand-building tools and tips when you join our mailing list.

Please also join us on Twitter and Facebook for more insight and discussion on branding.

“It was great pulling everything together from touch points, to pillars. I would recommend Brand School to any small biz owner or entrepreneur.” – Sarah W., Entrepreneur

Agency vs. Client: What’s the Best Fit For You?

This post, Agency vs. Client: What’s the Best Fit For You? is another in our series providing insight and action steps for those seeking a career in branding. Julie Cottineau gives her top tips and shares insights from her 25+ years at great companies such as Grey, Interbrand and Virgin. You can read more entries in this Career series HERE

Here’a a question I get a lot:

Should I work for an Agency or a Brand?

This is a tough one. There is no one right answer. I’ve been lucky enough to work on both sides of the branding aisle and I think like most career paths, there is no right or wrong path. Just the path you choose.

But I can tell you that from my perspective, if you are interested in an agency role, it’s good to pursue this at the beginning of your career.

Agency jobs can be tough. The pay (especially at the beginning) is low and the hours are long. But, at the right Agency, you will learn a lot. So if you are interested in trying the Agency side, it’s often best to invest this time early in your career when normally you have less obligations (mortgage, spouse, kids) and can put in the long hours and be less concerned about the pay.

In contrast, the relatively shorter and more predictable hours of a client-side job can often fit your lifestyle better when kids enter the picture.

I also believe one benefit of working on the Agency side is that by being accountable to a client, you can learn a great deal about program management and meeting management skills. As an Assistant Account Executive at Grey, I learned how to be very buttoned-up. I had to make sure everyone was prepared for meetings and we weren’t wasting the client’s time. Agendas went out with meeting invites, materials were prepared and next steps were clearly outlined in meeting reports. This kind of discipline, learned early on, stayed with me and was helpful as I advanced through my career.

You can also learn this on the Client side, but often meetings are a bit more casual. At least this was my experience at Virgin- but also at many Clients that I worked for as an Agency partner.
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The other aspect that I loved about working on the Agency side was the exposure to different accounts and business challenges. You don’t always get that when you sign on early with a client that works in one category.

So there are a  lot of plusses about the Agency side, but here’s one tick in favor of a Client job…if you are really interested in the business side of marketing you will likely learn more about this if you are on the Client side. This isn’t to say that Agency people don’t do a good job of learning about their Client’s businesses. They do. But in my experience, no matter how close an Agency partner is, its still not the same as being on the inside and hearing first hand all of the business and financial conversations – and being truly held accountable for business results.

My 5 + years at Virgin was like getting my MBA. I became much more comfortable and familiar with different business terms and business models. I saw first hand the impact of different marketing decisions. From a much closer perspective than I ever had on the Agency side. I also learned how to be more accountable for my creative ideas. I couldn’t propose solutions that were going to cost a lot without thinking about how we would make the cost up in additional revenue. This might sound like a constraint, but it actually made me make sure my creative ideas were more sound, and in turn, they had a better chance of being implemented.

So what’s the right fit for you? It’s hard to say. One way to make the choice is to think about where you see yourself in 5-10 years. If you have any ambitions of someday starting your own business, then I would say it’s really important to get some experience on the Client side. Even if you have an MBA from a top school – there’s really no substitute for in market experience.

And if you are thinking of becoming an entrepreneur or are already building a business, our highly effective, premier branding program, Brand will give you the insight and tools you need to get the job done. Receive more information about Brand School’s next session and get free brand-building tools and tips when you join our mailing list.

Please also check us out on Twitter and Facebook for more insight and discussion on branding.

“Brand School was helped us set structure to our process, define our target and recognize our customer’s motivations. We were able to create timely taglines and better define our branding campaigns”.  – Randi Curhan, Development Coordinator for Redwood High School Foundation