Give yourself this task: “What idea could I come up with that would get me fired?”
I’m not talking about spreading company gossip on Facebook or throwing up all over the CEO at the office summer party.
I’m talking about creating an idea for your brand that seems so patently absurd that it could get you fired.
By thinking in this way, going to the extreme opposite of what’s expected, you actually free up your thinking and might just come up with a nugget of an idea that could be refined into something more plausible, maybe even brilliant and highly marketable.
Here’s an example