Brand Schizophrenia?

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I love this sign.

It’s in a strip mall right near where I go to Jenny Craig.

I believe brands should diversify.

But this one just seems confused.

Right when they’ve got my mouth watering for some delicious (and convenient) ribs….

Suddenly they turn around and insist they’ve got more.

Is this a case of brand stretch or brand schizophrenia?

That’s my point of view. What’s your twist?

Would this sign draw you in?