Julie was interviewed by Jim Blasingame, The Small Business Advocate, about branding for the small business owner, finding your unique TWIST to make your brand stand out, how telling your brand story is different for men and women, and her book, TWIST: How Fresh Perspectives Build Breakthrough Brands.
Jim’s website is loaded with insight for the small business owner or entrepreneur. Jim hosts videos, podcasts, articles, interviews and more. Experts share their wisdom, discuss their challenges and give solutions. For more valuable tips and support please hop on over to SmallBusinessAdvocate.com.
Listen to Julie’s and Jim’s talk here:
Finding the right TWIST can help your brand stand out. InTWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand Schoolprogram. Available at TheTwistBook.com
We are excited to bring you this series of podcasts from Social Media Expert and Brand School Social Media Faculty Advisor Stacey Harris. This is a free series of talks with BrandTwist Founder & CEO Julie Cottineau about how to make your brand really stand out. They discuss ways to make branding decisions easier and how to take what the big brands do and apply their twists to your brand to build stronger, more profitable businesses – even in a crowded marketplace.
Stacey is a Brand School graduate and we are really excited to now have her as a member of the Brand School Facutly. Stacey’s site, TheStaceyHarris.com, is full of social media marketing insight, podcasts featuring chats with business experts, and courses to help you get more bang from your social media effort.
SO GET READY for tons of branding, marketing and business innovation takeaways – listen to the podcasts here:
Brands That Stand Out with Julie Cottineau – Episode 101
Connecting with other business owners or entrepreneurs is an effective way to keep your business ideas fresh. In Brand School Master Class you connect with an exclusive community of like-minded business owners and entrepreneurs that support one another and share inspirations to stay on track and bring fresh ideas to market. We’re enrolling now. See if your brand qualifies.
“Working with Julie is an invaluable experience and a really great use of resources because it opens up so many doors and affects so many areas of your business.” – Sarah Hinawi, Executive Director, The Purple Crayon Center for Learning and Innovation
Social Media Marketing expert Stacey Harris presents a free series of talks with Julie Cottineau about how to make your brand stand out. They discuss ways to make branding decisions easier and how to build stronger, more profitable brands and businesses – even in a crowded marketplace.
Imagine what would happen if you really dove in and started to twist and shake up your brand and business? That’s what visionary entrepreneurs like Richard Branson, Jeff Bezos and Gary Vaynerchuk do. Listen to the “OnBranding by BRANDFEVER” podcast with conversation about the far-reaching power of a strong brand and ways you can dive in and add a little twist to strengthen your brand’s reach.
If you have not tuned into OnBranding’s interview series, you are missing out on an amazing resource. These are high quality, in-depth audio and video interviews with top industry leaders, businesses and entrepreneurs about branding and marketing.
During this rich, one-hour podcast we covered how I became interested in branding, lessons I learned from Richard Branson during my history as VP of Brand at Virgin, how I became an entrepreneur and developed BrandTwist and Brand School Master Class, but most importantly – we dive deep and give insight that can really help you grow your brand and business right now, like: the difference between marketing, advertising and branding; what’s important in branding today; tips on how to relate your story and social media; ways that brands can stay fresh and how entrepreneurs and business owners can generate new solutions to their business challenges and reach more customers.
Make sure there is an audience for your idea.
Rather than focusing on innovation, focus on usefulness.
Put your consumer at the heart of your ideation. What do your customers need?
Ask your market what is wrong with today? What’s missing? What do you enjoy in other industries? What are you tired of?
Know your brand promise for leadership positioning and an edge-up over the competition.
Recently I had the pleasure of being interviewed by Brian F. Martin, host of Brand Connections Brand Fast-Trackers.
We talked about what makes a successful brand and many of the core tenets I learned from my 22+ years in branding, particularly my time working as VP of Brand for Virgin.
A few highlights that I expand on in the podcast:
A clear core promise is essential
Your brand is the product/experience you’re offering and must deliver on its promise
You need to embrace and learn from failure
Know your brand framework and stay true to who you are
We also talked about what it takes to leave your job and make the big leap from being an employee to being an entrepreneur. You may be surprised by what I said. Most people think they need to hide their aspirations of starting their own company from their boss until they are ready to hand in their resignation. My experience at Virgin was the exact opposite. I made my intentions clear months before I left Virgin and was able to walk out the door with my boss’ blessing and Virgin as one of my first clients for my new company BrandTwist.
You can read Kat Krieger’s summary of the interview and listen to or download the podcast at the Brand Connections website HERE.