The Mis-branding of the Healthcare Debate

I am not heavily into politics.

But, like the rest of America, I couldn’t help watching the whole health care debate and vote this weekend.

At least casually, from the treadmill at my gym/tennis club.

And I overheard some interesting conversations among the members there.

Some of the dynamics I observed seem relevant to me as a more general lesson in good vs. bad branding…