2-in-1 Mother’s Day TWISTS for the Busy Mom

Mothers seem to never stop… they’re always on the go juggling family schedules, running errands and managing demanding workloads. A great way to let mom know you are grateful for all she does is to give a gift with a TWIST that she can enjoy in more ways than one. Here’s our pick of 5 gifts with a 2-in-1 TWIST:

 

decanter

 

The Twisted Wine Decanter – This decanter literally TWISTS. This unique artistic twist looks lovely on your table and provides better aeration for wine. It does double-duty as a vase (Go the extra mile: add wine and flowers).

 

 

succlent

 

Succulent Wall Garden – A beautiful living garden that will last and last and requires very little care. It does double-duty as wall art (Go the extra mile: add a cute spritzer for watering, a picture hanging hook, and offer to install it for her).

 

 

blutoothtracker

 

Key Ring –  Every mom has those days:  rushing out the door, behind schedule and – no keys! Here’s a key ring that does more than just look good. It does double-duty as: a bluetooth tracking device – so mom will never have to scour the house looking for lost keys again (Go the extra mile: show her how it works and then go out for a leisurely drive to your favorite fro-yo place).

 

knife

 

Knife & Server. This knife is handmade so no two are alike. In addition to its beauty it was designed with versatility in mind and can be used to cut pizza, chop herbs, serve cheese and more. It does double-duty as a beautiful and unique sculpture (Go the extra mile: give with a favorite cheese and a bamboo serving board).

 

Support mom in growing her business. Is your mother an aspiring entrepreneur, small business owner or artist? Go the extra mile: help make her dreams come true! Brand School is our highly effective, premier branding program that will give her the tools and insight she needs to grow a stronger personal or business brand. Receive more information about the next session and see if she qualifies for a one-on-one Brand Health Check Strategy Session HERE.

 

Last Minute Gifts that Twist

There’s nothing better than giving a gift that’s really loved and gets remembered. Stand out among the heaps of gift cards, certificates, and traditional (but boring) sweaters by surprising your friends and family with a unique gift that TWISTS:

 

candle2

 

60-Hour Candle – This candle literally twists! It twists around the stand and is a unique take on lanterns of long ago. It burns up to 60 hours, ensuring your gift will long be shining bright!

 

 

clocky3

 

Clocky Alarm Clock – No more hitting the “snooze” button with this clock. Clocky twists where no clock has twisted before – when the alarm sounds, it literally runs away from you! Helping the receiver get up and at ’em and seize the day.

 

 

eos4

 

EOS  – Evolution of Smooth – Lotions – These organic, natural and paraben-free lip balm, lotions, shave cream and limited edition and charity collections are a joy not only to use but just to look at. The products come in unique shapes and colors – and we love how the Lip Balm opens with a twist!

 

locai

 

Lokai Bracelet – A twist from the highest mountain and deepest sea. The Lokai bracelet’s white bead has water from Mount Everest; the black bead holds mud from the Dead Sea, symbolizing that when you hit a low it’s important to stay hopeful and when you’re on top that you stay humble. 10% of net profits go to charity.

 

lonely

 

Lonely Planet’s 1000 Ultimate Experiences Book – The ultimate chair-side travel experience. This book gives you 1,000 ultimate experiences without leaving your house… and if you do want to actively travel, you won’t want to leave home before checking out the book for some amazing travel twists.

 

bsthumb

 

The Brand-growing Gift – Give the gift that helps the entrepreneur, business owner or artist, in your life grow their business. Help them twist their brand to the top! Brand School is the premier branding program with highly effective tips, tools and insight to grow a stronger personal or business brand. Get more information about our upcoming session and a one-on-one Brand Health Check Strategy Sessionn HERE.

Five Brand-Marvelous Ideas for Mother’s Day

It can be challenging to come up with a gift idea that is thoughtful, meaningful, fun and unique for mom on Mother’s Day. We’re here to help! Check out these brands we love, and that mom will love receiving.

Box up a bundle of goodies with a Birchbox  It’s difficult for active mothers to get into stores to sample new products. So why not make it easier for her and bring those samples directly to mom’s door? Birchbox does just that. Birchbox bundles several samples of cosmetics, skin care items, bath, beauty and lifestyle products all into a beautiful Birchbox and delivers it directly to mom’s doorstep. (and they have a line for men too… Father’s Day is right around the corner! Check out the men’s Birchbox in our Father’s Day post ) Read more about what we feel drives the success of the Birchbox brand here.

 

Hire a rabbit to take on a task with Taskrabbit – A mom’s life is busy, busy, and… did we say busy? There’s always some task that she doesn’t have time to complete. She would really appreciate a helping hand. TaskRabbit is all about getting the job done.  This company has experts in just about every field who are ready to take on mom’s request, and as their tagline promises, to help mom go “From To-Do, to Done.” Interested in how Taskrabbit built a succesful brand? Read more here.

 

Ch-ch-ch-changes through chocolate! Chocolate is always a welcomed gift, but when it’s fun, meaningful and connects you to the world, it’s even better.  Each sweetriot chocolate candy purchase supports sustainable cocoa farming, native and local farmers, and the emerging artists community by featuring works that embrace sweetriot’s culture on the candy wrappers. A sweetriot gift purchase does more than simply satisfying mom’s chocolate craving. Want to know more about the secret to sweetriot’s sweet branding success? Read about it here.

 

Take mom on a fabulous get-away –  Treat mom to a fabulous weekend away full of local flavor by celebrating at a unique hotel. Discover a new city together – and build memories that will last a long time. The  Provenance Hotels are a great boutique collection that offer wonderful decor and  authentic local touches in some very cool US cities. How can your brand cash in on the trend to hyper local? Read more here.

 

Support mom in growing her business. Is your mother an entrepreneur, small business owner, artist, performer, or freelance contractor? Here’s a way to help her take her business and brand to the top! Brand School is our highly effective, premier branding program that will give her the tools and insight she needs to grow a stronger personal, career or business brand. To get more information about the next session and a one-on-one Brand Health Check Strategy Session, please click HERE.

This Valentine’s Day, Show Your Love with a Twist

Tired of the same old gifts for Valentine’s Day? If you’re stuck in the typical roses, perfume, and boxed chocolates rut, never fear…we’ve uncovered 9 innovative brands that offer clever TWISTS on the classic Valentine’s favorites for both men and women.

moonglowmoonglow jewelry twists the idea of personalizing jewelry by taking  a special moment in time and depicting what the moon looked like on that day. This line of handcrafted and made-to-order jewelry is designed in Montreal by local artist, Luc Rouleau. Pick a date you want to commemorate – first kiss, wedding, anniversary – and find the exact moonphase through their moonphase calculator.

 

godiva2GODIVA’S Chocolate and Coffee of the Month Club steps up the traditional chocolate gift by pairing two strong favorites, coffee and chocolate – and curates them so you can give a gift that keeps on giving. This collection includes up to three months of Chocolate Truffle Coffee paired with a favorite GODIVA treat. It’s the perfect way to rev up your relationship for months to come!

 

 

mms

Personalized M&M’s are a whimsical and fun way to express your unique “couple” brand. Mars twists their iconic favorite, M&M’s, by letting you custom design your own candies. You can choose your colors; put a portrait or special photo on them and imprint your own special words and affections. Your honey will never tire of seeing your XO’s, hearts, special dates, or… perhaps even a proposal?

 

boomf

With boomf magical marshmallows you can twist your memories into a romantic adornment for your cup of hot cocoa. Personalize marshmallows with your favorite Instagram pictures. Turn photos of you and your sweetie into a romantic, sweet and fluffy gift. Created by James Middleton, brother of Kate Middleton, it boasts a royal romantic touch. Free shipping to Europe and North America.

 

beerkit

Mr. Beer – Beer, Cider and Root Beer Brewing Kits puts a twist on the micro brew trend by giving you everything you need to turn your fridge into a micro brewery. With its reusable brew keg and screw-top bottles, Mr. Beer creates up to two gallons of beer or cider in just 14 days. There’s nothing like kicking back and enjoying a home-made, lip-locked toast together.

 

 

ChocolateDipped-Wine

Champagne Dipped in Chocolate – Literally. The duo of chocolate and Champagne always enhances a romantic setting.  But here, Guittard Chocolate has twisted these favorite gifts by literally combining them. They dip the bottle of Champagne (or wine) in a rich, decadent Guittard dark chocolate. This creative indulgent gift available through GiftTree.com is the perfect touch to any romantic evening.

 

 

bemineA rose is a rose… but a Love Is In The Air Plant lasts and lasts and is practically care-free. Give your Valentine a twist on the usual red roses. Air Plants are trendy and unique. This gift from Gifts.com features a tillandsia air plant and rocks within a glass globe that can be placed hung indoors or outdoors. The heart shape makes sure your loving intention is clear.

 

 

perfume

For women: Fragrance Republic adds a twist to the standard perfume present with their fragrance enthusiasts club that gives exclusive access to original fine fragrances as created by world-class perfumers. Each month members receive an exclusive new fragrance delivered straight from the FR! lab free of charge, right to their door. Membership includes connection to an online community where you can rate and vote for favorite fragrances; exclusive invites to launch parties, speaker events and discounts.

 

scent

For men:  Scent Monthly – Does your hottie wear the same cologne, every season, every day? Help him twist out of that scent rut with a membership to Scent Monthly. They deliver two fresh, premium fragrances each month, and each fragrance is handpicked for the season. Sign up for a  three or six-month subscription or a trial one-month membership and your guy will be thanking you throughout the year.

 

Support your sweetie in growing their business. Are they an entrepreneur, small business owner, artist, performer, or freelancer? Here’s a way to help them be more successful doing something they love. Brand School is our highly effective, premier branding program that provides the tools, framework and insight to build a stronger personal or business brand. To get more information about the next session and a one-on-one Brand Health Check Strategy Session, please click HERE.

 

Your Brand Needs a Gift Guide

This post, Your Brand Needs a Gift Guide, by Company B founder Bonnie Rothman Morris explains how creating a gift guide for your business is a way to explore what your brand really stands for. It’s a great idea and a nice twist on how to reinforce your brand values. This is another in our guest blogger seriesRead more about Bonnie in her bio below. If you would like to be a guest blogger for BrandTwist contact Jamie@BrandTwist.com for more information. 

Present

Seth Godin just came out with his holiday gift guide. I trust his opinions, so I enjoyed clicking through his curated group of quirky products looking for ideas. My favorites? Brooklyn-built headphones and a Bob Dylan collection to match. I don’t have a giftee for either, but never mind, what I really loved was how well those products align with Seth’s brand. They’re insider-y and should make you feel smart and thoughtful when you give them. Like Seth.

Any brand can create a gift guide, and it’s a worthy exercise, whether you choose to share your picks on a company blog, with the media, with your customers … or not. The exercise of building a curated lists of gifts your brand could give to someone you care about can help you tap into what you really want to mean to your customers.

Here’s why: gift giving is an art. And every gift tells a story (or it should!). The best gift-givers make the recipient feel special and appreciated by you. The best gift-givers also give gifts that are memorable. What brand doesn’t want their customers to feel that way about them?

Here are some questions to ask to get you started.

  • What are my brand’s core values? How do they translate into my brand’s personality? List them.
  • If my personality is accessible and friendly, for example, what categories of products can my brand legitimately recommend? Think broadly. A food brand can venture into style; a tech brand may legitimately recommend food.
  • If your brand is clever, make sure the gifts are, too. If you’re mainstream, stick with something that’s delightful but relatable. Useful? Twist it up and make it completely useless but fun. If your brand is hip, well, it goes without saying what you need to do. If it’s not hip and you, the gift-giver, are, think about something campy. You get the idea.
  • Play the Amazon game: If my customers like X (i.e., me) they might also like Y. This springs the doors wide open.
  • Most importantly, what do I want my customers to remember about me after receiving this gift?

Once you create your gift guide, there is so much you can do with it. You can make a Vine. (Stop motion animation of the gifts going into a big box). Share it on Facebook or your website. Write a blog post, like Seth, with links. Or, better, buy a bunch of the stuff and send it to your customers. If you’ve done your job right, they’ll remember the gift and, even better, remember your brand and what it stands for.

Okay. We’re putting our money where our mouths are here at Company B. To see Company B’s gift guide, click HERE.

About guest blogger Bonnie Rothman Morris:

Bonnie Rothman Morris became an official storyteller at 6, when she won a short-story writing contest sponsored by the public library in her hometown. She founded Company B in 2008 to deliver Public Relations, Social Media and Branded Content. Today, she tells smart stories for consumer brands that captivate and engage. She’s also famous for giving great gifts. Tweet @bonniemorris.