Professional Women of Putnam, NY presents “5 Ways Women can Rock at Branding” an interactive workshop for entrepreneurs covering how to reach more clients, generate creative business thinking, make powerful connections, and collaborate to build a stronger brand.
Julie Cottineau & BrandTwist present an interactive workshop at CT Celebrates Women Entrepreneurs Conference. This 1-Day event at UConn Stamford, CT is open to all and gives women an opportunity to network, showcase their ventures and take their business to the next level. Breakfast & lunch, exhibits, keynotes & workshops.
When designing a social media strategy it is important to know what your goal is and who you are trying to reach. Read through these five tips to ensure that your strategy is a success:
KNOW YOUR TARGET AUDIENCE.
Before running a social media campaign it is vital for a business or organization to thoroughly understand their target demographic and keep in mind that they are selling emotion to their audience. A company that sells family cars wants to sell the image of being safe, reliable and secure so those emotions need to be conveyed within their social media campaign.
A company that runs an excellent social media campaign is Innocent Drinks and this is because (you guessed it) they know their target audience.
This UK company uses fresh fruit and natural ingredients in their juice/smoothie range and donates ten percent of their profits to charity. They regularly tweet pictures of wildlife and nature because they understand that their consumers are heath-conscious and eco-conscious people.
Another company that understands their target audience is Red Bull. Red Bull provides a boost of energy and caffeine that increases the heart rate, yet a cursory glance at their Facebook/Twitter pages tells us little about their actual products. Instead they post images of skateboarding, surfing, skydiving, snowboarding, wakeboarding and the other types of extreme sports they sponsor. This is to appeal to the athletes and adrenalin junkies who want a drink that can match their lifestyle.
HOW TO MANAGE UPDATES?
An effective social media campaign should involve regular updates throughout the day. “Content is King” but what that content is depends on the business itself. As a general rule, it is important for a business to keep up with news related to their niche. If the Grammy’s were approaching and a record company failed to tweet about it, they would not only look unprofessional but would be missing out on a huge opportunity to spark discussion. These trends aren’t just focused on current affairs and events but also on factors such as seasonal changes. During a recent heat wave in the UK, Innocent took to Twitter to give tips on how to turn their juices into delicious lolls (aka: ice pops). This is the perfect update as it is a friendly piece of advice that advertises the product and sparks discussion from those enjoying the weather.
INTERACTION – FINDING YOUR BUSINESS VOICE.
When customers respond to an update or ask a question then it is important for any company to reply as it strengthens the bond between company and consumer.
These interactions should always be polite in tone but the nature of the comments depends on the character of the business. Lets refer back to Innocent Drinks – on all of their products they write quirky jokes and random facts and they uphold this tongue-in-cheek attitude on their social media profiles. A specific online presence gives the company a human side that consumers can trust, thus a solid relationship is built. This online persona should stay the same across each social media platform.
Red Bull repliess to users on their Facebook and Twitter profiles and they often provide links to extreme sports videos that their fans may be interested in.
It can even be beneficial to provide the occasional link to other websites. This helps to build company trust, and nothing is more tiresome than constant self-promotion. Providing these links may also lead to companies linking back to you in return.
CONSISTENCY, PRESENTATION AND PROOFREADING.
One thing that customers trust is consistency. A brand cannot suddenly change its image by using a drastically different font or speaking with a new tone of voice. Color is another factor to take into account; for example a page for Coca Cola shouldn’t contain more green than it does the colors they are known for, their logo colors of red and white.
Companies must be consistent in keeping track of what they have already posted; nothing screams “unprofessional” like reposting the same content too frequently or radically outdated content.
All content should contain immaculate spelling and grammar. Slang language is fine provided the character of the brand is informal but an unfortunate spelling or image mishap could cause great offence to an audience. A simple word could become a swear word or an innocent image could become not so innocent if there is something inappropriate happening in the background. Numerous companies have fallen into these traps and learned the importance of hiring a keen-eyed editor to scrutinise every image before publication. In cases where oversights have been made, an immediate apology is always the best option. Multiple companies have tried to deny mistakes and it has always backfired.
BE CAREFUL WHO YOU EMPLOY.
It is vital to employ the right people to take care of your social media campaign. A quick search on the Internet would bring up plenty of examples of employees who thought they were logged in to their personal social media accounts and ended up slandering the company in the company’s own account. This has taught companies to do thorough background checks on who they employ, taking time to call that person’s past employers and ensure that they are highly professional. And remember, who you employ speaks for your business. Your employees are the ultimate brand representative, so be sure they are a brand “fit”, understand your brand promise and are open to learning how you expect them to deliver on it.
Learning how to define your brand promise and your target customer are vital to defining your brand. In Brand School, the premier learning program for small businesses, non profits, and entrepreneurs, we cover how to do that and more. Find out how your business may benefit from Brand School HERE.
See more entries in our social media blog series HERE.
About the author:
This article was written by Kimberley Thompson, copywriter at Gloc Media. Kimberley loves to write, travel, sing and spends her hours at the voice over recording studio. On Twitter she’s KimThompsonUK.
If you would like to be a BrandTwist guest blogger, please contact Jamie@herculiz.com
Imagine what would happen if you really dove in and started to twist and shake up your brand and business? That’s what visionary entrepreneurs like Richard Branson, Jeff Bezos and Gary Vaynerchuk do. Listen to the “OnBranding by BRANDFEVER” podcast with conversation about the far-reaching power of a strong brand and ways you can dive in and add a little twist to strengthen your brand’s reach.
Listen to the interview at BRANDFEVER, HERE.
If you have not tuned into OnBranding’s interview series, you are missing out on an amazing resource. These are high quality, in-depth audio and video interviews with top industry leaders, businesses and entrepreneurs about branding and marketing.
During this rich, one-hour podcast we covered how I became interested in branding, lessons I learned from Richard Branson during my history as VP of Brand at Virgin, how I became an entrepreneur and developed BrandTwist and Brand School Master Class, but most importantly – we dive deep and give insight that can really help you grow your brand and business right now, like: the difference between marketing, advertising and branding; what’s important in branding today; tips on how to relate your story and social media; ways that brands can stay fresh and how entrepreneurs and business owners can generate new solutions to their business challenges and reach more customers.
- Make sure there is an audience for your idea.
- Rather than focusing on innovation, focus on usefulness.
- Put your consumer at the heart of your ideation. What do your customers need?
- Ask your market what is wrong with today? What’s missing? What do you enjoy in other industries? What are you tired of?
- Know your brand promise for leadership positioning and an edge-up over the competition.
Listen to the interview at BRANDFEVER, HERE.
Many entrepreneurs and business owners encounter a unique challenge: how to re-charge physically and emotionally and still have energy left for business. This guest post, 5 Healthy Habits of Highly Successful Solopreneurs, gives easy, effective ways to cultivate habits that will increase both health and wealth. It is from the LiveAWholeLife.net blog by Debra Boulanger. Read more about Deb and LiveAWholeLife.net, below.
As a solopreneur, you drive yourself pretty hard to get the exposure you need to succeed and delight the clients you win over. It takes a lot of energy, heart and mental prowess to engage and attract your ideal clients. What habits can you cultivate that will increase both your health and your wealth?
You may speak from the stage, participate in telesummits, write blogs, record videos, send newsletters, network and partner with other solopreneurs and sponsor events.You likely have a marketing plan, financial plan, and annual goals. Your to-dos are a mile long, but where and how do you show up on your own list of things to do? How do you care for your body, mind and soul to do this important work that you do?
While marketing plans, financial plans and budgets are critical, they are not responsible for your success.
You show up in life at a cellular level. Everything you eat, every thought that has crossed your mind, every emotion you feel and even the amount of sleep you got last night are all a part of what is making up ‘you’ today. Right here. Right now. If you are not taking care of yourself, you won’t be able to serve those around you very well either.
Here are the five healthy habits of highly successful solopreneurs that I recommend you cultivate if you want to run at peak performance:
1. Eat based on how you want to feel. Different foods affect your body and mind in different ways. What’s on your agenda today? How do you want to feel while you are doing that? Eat the food that will make you feel that way.
2. Drink lemon water. Not only does it taste good, it acts as a natural diuretic and helps alkalize your bloodstream – making it less likely that you will get allergies, colds or flu.
3. Add superfoods to your regime. Trouble focussing on one thing? Tired of that afternoon crash? Certain superfoods can calm your anxious mind, even out your blood sugar, give you more energy, have you thinking more clearly and give your libido a boost too. My top two are cacao and maca. See the full list at: MyHealthyFoodGuide.com
4. Get your fill of primary foods. While food is important, rarely do any of us ever go hungry. Yet, sometimes we are starved for love, friendship, and connection. If you find yourself opening the pantry or the fridge way too often, check in and ask yourself, “What am I really hungry for?” Look at areas of your life that may be lacking. Are you spending enough time with friends? Getting the love you deserve? Getting enough exercise? Spending time in quiet reflection? Whatever it is you are hungry for, go get more of that thing. Feed your soul as well as your stomach.
5. Create balance and space. If you work alone in a home office, it’s easy to let the boundaries bleed between work and home. Make sure you are creating balance. Meditation can help you to stop running on autopilot and become more centered in the present moment. Journaling can quell the judging voices inside; get you in touch with gratitude and give you space to reflect on your intentions.
Remember to get up and dance often! Life is a great ride and it’s really, really short.
About the author: Debra Boulanger
Debra (Deb) Boulanger is the founder of Live a Whole Life where she helps business women over 40 enjoy greater health, unstoppable energy and the super sharp brain power to rock it in business. As a business owner and a single mom herself she knows firsthand what it’s like to be pulled in many different directions.
Prior to founding Live a Whole Life, Deb enjoyed a very successful 25-year product management and marketing career in the professional services industry.
Today, she’s a certified holistic health coach and runs the very successful Feeding Your Freedom program. She speaks with hundreds of women each year through conferences, teleseminars and syndicated radio. Connect with Deb on Facebook at Live A Whole Life With Debra Boulanger, and on Twitter she’s @debraboulanger.