You Are Your Twist – Quick Twist Video #7

 

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Julie Cottineau, BrandTwist and Brand School founder, author of TWIST and former VP of Brand at Virgin, explains how your personal brand gives people a reason to choose your business and why this is a critical asset for a small business or solo practitioner.

More Quick Twist Video tips here.

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TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau.

“This book is a gift to small business owners, packed with information and strategies for potent branding, and full of obvious experience, wisdom and from-the-ground knowledge.” – Sarah Hinawi, executive director, Purpl Center for Learning and Social Innovation

A Switch With a Twist

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Here’s a TWIST that is so handy and so simple you’ll wonder how you ever got along without it and why you didn’t invent it. Have you ever found yourself confused with which light switch is which? In your home? In someone else’s home? In your new home? At work? SwitchID solves this problem with unique visual TWIST.

The old fashioned way was often taking a marker and labeling switches, taping up little notes or putting up stickers to help remember or let guests know which is which switch. But they rub off, wear out or leave a sticky mess behind.

SwitchID is a simple, safe, and easy solution that shows you which switch is which with self-adhering badges that use universal iconography for instant recognition. They’re durable, easy to clean and even come in a glow-in-the-dark option for added safety. They’ll stay on your switch plate until you decide to remove them.

SwitchID was created by Matthias Bollmus and John Schlick both of whom started Napkin Innovations, L.L.C, a think tank for new consumer ideas. Their mission statement: “We are trying to capture the every-day problems and see if there is an opportunity to tackle those through innovative solutions.”

Bollmus and Schlick took action on a simple idea that could solve a pesky problem and TWISTED to find a better way. Just because an idea seems too simple to be good, doesn’t mean it isn’t.

What simple TWIST could make your customer’s life a little easier?

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Finding the right TWIST can help your brand innovate and deliver. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Pick up your copy today.

Just Twist Now – Quick Twist Video #6

 

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Julie Cottineau, BrandTwist and Brand School founder, and author of TWIST, shares the important lessons she learned as the VP of Brand for Virgin and the value of Richard Branson’s “Let’s do it!” approach.

More Quick Twist Video tips here.

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TWIST: How Fresh Perspectives Build Breakthrough Brands by Brand School founder Julie Cottineau.

“This book is a gift to small business owners, packed with information and strategies for potent branding, and full of obvious experience, wisdom and from-the-ground knowledge.” Sarah Hinawi, executive director, Purpl Center for Learning and Social Innovation

Small Business Advocate Jim Blasingame Twists with Julie Cottineau

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Julie was interviewed by Jim Blasingame, The Small Business Advocate,  about branding for the small business owner, finding your unique TWIST to make your brand stand out, how telling your brand story is different for men and women, and her book, TWIST: How Fresh Perspectives Build Breakthrough Brands.

Jim’s website is loaded with insight for the small business owner or entrepreneur. Jim hosts videos, podcasts, articles, interviews and more. Experts share their wisdom, discuss their challenges and give solutions. For more valuable tips and support please hop on over to SmallBusinessAdvocate.com.

Listen to Julie’s and Jim’s talk here:

Finding the right TWIST can help your brand stand out. In TWIST: How Fresh Perspectives Build Breakthrough Brands, Brand School founder Julie Cottineau provides a clear road map to build a stronger more distinctive brand – complete with examples from real life small business owners who have successfully completed our Brand School program. Available at TheTwistBook.com

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